Lilly Singh launches media network for South Asian YouTube creators
NRI PULSE STAFF REPORT
Los Angeles, CA, March 19, 2025: Canadian YouTuber, comedian, and actress Lilly Singh has announced the launch of HYPHEN8, a pioneering media network dedicated to empowering South Asian YouTube creators. This new venture, co-founded with Skara Ventures, aims to provide creators with vital resources to help them thrive in the digital content landscape.
HYPHEN8 will offer support by managing direct advertising sales, optimizing monetization strategies, and facilitating brand partnerships for creators. Singh, who began her YouTube journey in 2010, reflected on the limited guidance available to South Asian creators when she started. Through HYPHEN8, she seeks to provide mentorship and resources that were once scarce, ensuring that up-and-coming creators have a smoother path to success.
Singh highlighted the growing influence of South Asian content creators and the value they bring to brands looking to engage with this diverse demographic. Notably, she emphasized that products and services marketed through these creators need not be South Asian-specific to resonate with their audiences effectively.
The launch of HYPHEN8 reflects Singh’s ongoing commitment to amplifying underrepresented voices in media. It complements her previous initiatives, including her production company, Unicorn Island, which has focused on storytelling that champions inclusivity.
With HYPHEN8, Singh aims to build a stronger, more supported community of South Asian digital creators, opening doors for innovative content and greater representation in the online media space.
