Milind Soman covers 400 odd km from Bangalore to Mangalore as a part of a Green Ride 2.0 initiative powered by Ather

Mumbai 11 January 2023: India’s fitness icon and supermodel who has always been motivating people to become their fittest version, Milind Soman urged everyone to save the environment by choosing their commuting transport wisely. Continuing his pledge and league of Green Ride, the 57-years -old recently completed around 400 km of electric bike riding powered by Ather from Bangalore to Mangalore as part of the “Green Ride 2.0 – a Multi-city campaign”.

Milind, who kicked off the ride from BKC, Mumbai on 19th December on a cycle till Bangalore, and further on Ather electric bike reached Mangalore on 26th December after completing over 1400km altogether. The cities covered Enroute were; Mumbai, Pune, Karad, Kolhapur, Belgaon, Shegaon, Hirebennur, Tumkuru, Mysore, and Mangalore. On his route, Milind visited solar energy plants, performed tree plantation drives, and also engaged with local NGOs dedicated to the cause of a sustainable environment along the route

The Green Ride is an initiative to create awareness amongst people, to encourage them to keep the environment healthy with pollution-free clean air by making the right choices. It aims at promoting the cause of a Sustainable Environment, Clean Air & Green Energy.

While speaking at the completion of the initiative, Milind said, “I always believe it’s not just about talking regarding deteriorating environmental conditions but we all need to get up and take necessary steps which could be taking care of the neighbourhoods, sampling trees or simply by choosing right commuting mode. These small steps can make a big difference to environmental health and hence our health too.”

Ather spokesperson, Ravneet Phokela, Chief Business Officer, Ather Energy says, “I am very excited to announce the successful completion of the Green Ride 2.0 with India’s fitness model Milind Soman with which we partnered to promote clean air and green energy. Electric vehicles are the single biggest hope for achieving a decarbonized world and faster adoption of EVs is the first step towards this goal. E2W movement in the country with our range of electric scooters and our widespread charging infrastructure. Each day, Ather users are riding more than 10 lakh kilometers saving 25,000 litres of petrol and 57.5 tonnes of C02”

Insurance Partner Turtlemint spokesperson Anand Prabhudesai, Co-founder, Turtlemint said,“Milind Soman has always been motivating people through participating in various initiatives and we are extremely happy that we partnered with him and announcing the smooth success of the Green Ride 2.0. The motive behind the initiative was to spread a message about choosing the right commuting mode and making the environment a better place for us and our future generation.”

The first edition of Green Ride was launched in December 2021. Milind Soman completed a 1,000-km-long bicycle journey from Mumbai to the national capital to raise awareness about air pollution. He cycled 150-km a day to promote the use of cleaner fuel and healthy lifestyle to tackle pollution.