PVR Opens Its First Multiplex Post Merger With Inox at Indore, Madhya Pradesh

India, seventeenth February 2023: PVR Limited, the most important and probably the most premium movie exhibition firm in India, after the merger with INOX Leisure Limited, has inaugurated its first multiplex underneath the merged entity at Indore, Madhya Pradesh. The new 8-Screen Multiplex at Phoenix Citadel Mall in Indore will strengthen the corporate’s foothold within the state with 54 screens in 10 properties. This launch consolidates the merged entity’s presence in Central India with 299 screens in 70 properties throughout 25 cities in Madhya Pradesh, Gujarat, Rajasthan and Chhattisgarh.

Located within the stylish and upscale neighbourhood of Indore at the favored MR 10 Road Junction, the brand new multiplex has a seating capability of 1318 and incorporates two Auditoriums of INSIGNIA, one every of KIDDLES and BIGPIX together with 4 different Auditoriums. The elegantly designed multiplex is supplied with superior Laser Projection system for razor-sharp visuals, Dolby Atmos encompass sound expertise, 3D powered by Volfoni Smart Crystal Diamond resolution.

Providing prospects with the right signature expertise, the foyer includes a mirrored and coffered ceiling with gorgeous chandeliers and effective furnishings. The Insignia lounge, with its wealthy burgundy coloured theme, stands out and greets the visitors with a heat and splendid really feel. The lounge additionally options a big video wall and a reside meals counter serving a wide range of connoisseur dishes.

Commenting on the launch, Mr. Ajay Bijli, Managing Director, PVR Limited, stated, “It is an especially proud second for us to open our first cinema underneath the unified entity in Indore, adjudged the cleanest metropolis within the Swachh Survekshan Awards 2022. While bringing one of the best of cinema viewing codecs, we aspire to offer an distinctive customer support and cinema expertise to Indian moviegoers. The merged entity would unlock the immense potential of the Indian movie exhibition business bettering its attain in newer markets and driving development for the advantage of all stakeholders within the worth chain.’’

Improving life-style decisions of a youthful and huge working inhabitants together with lack of out-of-home leisure choices are fueling the necessity for movie-viewing expertise in multiplexes as a leisure exercise. With solely 7 screens per million, India is an especially under-screened market and the low penetration offers a big development alternative for the corporate to achieve untapped markets in Tier-2 and Tier-3 cities.

Commenting on the achievement of this necessary milestone, Mr. Sanjeev Kumar Bijli, Executive Director, PVR Limited, stated, “The business capital and the most important metropolis of Madhya Pradesh, Indore has been chosen as one of many 100 Indian cities to be developed as a wise metropolis underneath the Smart Cities Mission. One of the quickest creating cities within the state and its wonderful connectivity with neighboring states, Indore definitely deserved a cinema of such stature. We are comfortable that we may dedicate a cinema of such eminence to the folks of Indore with our first property opened underneath the joint entity.’’

With this opening, the merged entity has strengthened its development momentum and has opened 127 screens throughout 24 properties in 21 cities on this fiscal.