Ageas Federal Life Insurance reimagines the future in its new brand campaign – Sachinverse

New Delhi/Hyderabad, May 27, 2023: Ageas Federal Life Insurance, certainly one of India’s most reputed personal life insurance coverage firms immediately, launched its new brand campaign – ‘Sachinverse’, an optimistic imaginative and prescient of the future.

The campaign launched with a movie that includes cricketing legend and brand ambassador, Sachin Tendulkar that highlights how expertise will deeply disrupt each side of life from schooling to social interplay, to mobility, to family chores and even cricket.

In a digital ‘Sachinverse’, the completely different avatars of Sachin Tendulkar take viewers by means of varied situations together with a digital cricket stadium, onion-chopping robots, holographic cafes and a driverless automotive all rendered in a heady mixture of animation types.

Driving dwelling the message that whereas the future is likely to be thrilling, evolving and unsure, by specializing in monetary planning and investing in life insurance coverage, one can face the future with optimism, hope and confidence.

Karthik Raman, Chief Marketing Officer and Head – Products, Ageas Federal Life Insurance stated, “At Ageas Federal Life Insurance, we imagine in staying forward of the curve and doing issues in a different way. A current examine* by McKinsey means that in the subsequent 5 years, Gen Z, millennials and Gen X customers might spend between 4 and 5 hours a day in the metaverse, utilizing Augmented Reality (AR) and Virtual Reality (VR) gadgets.

As we gear up for a really completely different future, our newest campaign, Sachinverse talks about being ready for a panorama that’s quickly being reshaped by expertise. Building on our lengthy-time period brand philosophy of #FutureFearless, we proceed to remind folks that with well timed funding in life insurance coverage, they are often adequately ready for any uncertainties or disruptions that life throws at us.”

To execute the Sachinverse, a number of renditions of sketches had been created to make sure that the physique and facial options intently resembled Sachin. Extra care was additionally taken to deliver alive and recreate not solely Sachin’s character but in addition the completely different realms of the metaverse.

The Sachinverse campaign was conceptualized and created in partnership with VMLY&R India. It is a totally digital-led campaign utilizing social media platforms, influencer pages, and completely different digital media like OTT platforms and information websites.

Rajshekar Patil, National Creative Director at VMLY&R stated, “Ageas Federal Life Insurance’s communication has been refreshing when in comparison with how the insurance coverage section communicates, with movies like Young Sachin and The Boy Who Dreamed. Sachinverse is yet one more refreshing tackle the class. The thought of utilizing the theme of expertise and animation got here naturally as a result of audiences immediately wish to see tales that mirror their world and in addition borrow from widespread tradition.”