InnoVision Marketing Group Defines Award-Winning Advertising with Content Marketing Award at 2023 Sandie Awards

SAN DIEGO- May 30, 2023 – InnoVision Marketing Group, a world, bilingual, full-service advertising company, declares its latest victory of the Content Marketing award at the distinguished 2023 Sandie Awards for his or her marketing campaign for Huey Magoo’s Chicken Tenders.

The firm was honored with the Content Marketing award for his or her groundbreaking marketing campaign executed on behalf of Huey Magoo’s Chicken Tenders, an iconic and quickly increasing fast-casual model. This exceptional achievement underscores InnoVision Marketing Group’s dedication to excellence and their unequalled potential to ship award-winning promoting options that present exceptional outcomes for his or her purchasers.

The Sandie Awards, acknowledged as a pinnacle of excellence within the promoting and advertising trade, have fun essentially the most revolutionary and impactful campaigns throughout varied classes. InnoVision’s excellent content material advertising marketing campaign for Huey Magoo’s Chicken Tenders stood out amongst fierce competitors, showcasing the company’s unequalled artistic prowess and strategic imaginative and prescient.

One of the important thing elements of the marketing campaign addressing the problem was to make the model minimize via the litter within the extremely aggressive rooster house with a powerful model place that may make them the plain option to their audience.

InnoVision discovered this was an enormous alternative for Huey Magoo’s to benchmark their rooster tenders (the tenderloin minimize of the rooster) with the fairness constructed by the meat council, of their utilizing of the French time period of “filet mignon” for his or her beef tenderloin. So technically, the tenderloin of any animal might be termed the filet mignon; therefore, the creation of The Filet Mignon of Chicken®.

Wanting to make this robust place relatable to the model’s youthful demographer, InnoVision created a sequence of commercials educating the market on what precisely the Filet Mignon of Chicken® actually is all about. In the second of the sequence of commercials, “Smart Kid” reveals a younger lady ordering her favourite sandwich – “A filet mignon sandwich,” educating her household and know-it-all brother on what The Filet Mignon of Chicken® actually is all about.

InnoVision’s award-winning marketing campaign for Huey Magoo’s Chicken Tenders was designed to extend model consciousness and drive buyer engagement for the favored and nationally acknowledged rooster tender franchise. The marketing campaign included a sequence of artistic content material items, together with movies, social media posts, a touchdown web page and an interactive quiz, all of which highlighted the distinctive qualities of Huey Magoo’s Chicken Tenders, leading to an unparalleled degree of name consciousness and buyer engagement.

“InnoVision nailed it with the creation of our Filet Mignon of Chicken Campaign,” stated Andy Howard, President and CEO. “It exemplifies precisely what our positioning is: To be the premier rooster tender idea within the trade. Their execution was pure perfection and it’s displaying within the monumental quantity of consciousness this marketing campaign has introduced us, and can proceed to deliver us for years to come back.”

As a results of this marketing campaign, Huey Magoo’s has catapulted from being seen as an rising model to turning into the superior rooster alternative in a saturated class. The model has obtained nationwide reward and recognition from each the media, new franchisees who’ve since purchased places due to their enticing model place and followers throughout all social media and evaluation platforms who can’t cease speaking about The Filet Mignon of Chicken®.

“We are extremely honored to be acknowledged with the Content Marketing award at the 2023 Sandie Awards,” says Ric Militi, CEO/ Executive Creative Director of InnoVision Marketing Group. “This achievement represents the tireless efforts of our proficient staff and the robust partnership we share with Huey Magoo’s Chicken Tenders. We are keen about creating campaigns that not solely captivate audiences but in addition drive tangible outcomes for our purchasers.”

This momentous win at the 2023 Sandie Awards is a testomony to InnoVision Marketing Group’s unequalled experience and dedication to pushing the boundaries of artistic storytelling. As a results of their exceptional achievement, the company solidifies its place as a number one pressure within the digital advertising panorama, providing unparalleled strategic options to its esteemed clientele.

By defining award-winning promoting, InnoVision Marketing Group has set a brand new benchmark for the trade. Their potential to craft compelling content material that resonates with goal audiences whereas staying true to the essence of the model has been the cornerstone of their success. With a meticulous understanding of client habits and an unwavering dedication to innovation, InnoVision Marketing Group continues to redefine the panorama of content material advertising.

To be taught extra about InnoVision Marketing Group, please contact Bianca@teaminnovision.com.