White Rivers Media’s research based service, ‘Capital Z’ facilitates brands to decode Gen Z better

WRM’s ‘Capital Z’ is a research-based service lab to assist construct model intelligence by structured decoding of Gen Z’s social and industrial sensibilities.

Mumbai, thirteenth June 2023: White Rivers Media not too long ago rolled out its proprietary generation-focused research service lab ‘Capital Z’, which leverages its up to the minute information reserve for brand-generation alignment. As a suppose tank to C-suite decision-makers, its findings will probably be pivotal in designing choices which might be a seamless match for each the developed values and wishes of the next-gen energy consumers, that’s Gen Z.

Accounting for about 27% of India’s whole inhabitants, Gen Z is likely one of the dominant drivers of the digital financial system at current. Most business verticals have already outlined the shift of their consumption and contribution patterns however are but to derive long-term actionable intelligence.

A extra systematic understanding of this dynamic demographic is crucial, now greater than ever, to construct generation-focused model options that serve the dynamic pursuits of zoomers.

Capital Z and its bouquet of major and secondary research providers goal to strengthen affect throughout a number of sectors together with Media/Entertainment, Banking, Insurance & Finance, Real Estate, Sports & Fitness, D2C to identify a number of. Capital Z has already onboarded some preliminary units of key brands.

Shrenik Gandhi, Co-founder and Chief Executive Officer, White Rivers Media, mentioned, “At WRM, we imagine in ‘being probably the most’, and to take advantage of the crest of Gen Z within the digital world, our new enterprise ‘Capital Z’ joins in. With an amazing provide of data at their fingertips, Gen Z is malleable concerning model selections and fast to swap pursuits. It’s a stroll on skinny ice for brands to place themselves on this panorama—an issue that our new lab will resourcefully clear up.”

Team Capital Z works intently with the stakeholders on the enterprise finish to determine developments, insights and behavioural patterns to curate a Gen Z first model technique.

“Today, Gen Z makes choices below the affect of their friends, opinion leaders, present fads, and popular culture. They imagine in a two-way communication strategy and worth sustainable ideas. Considering this technology’s exponentially rising position in redefining the digital financial system, it’s the want of the hour that brands take a revolutionary, methodical strategy to make a significant distinction,” mentioned Mitesh Kothari, Co-founder, and Chief Creative Officer, White Rivers Media on the launch of Capital Z.

The research lab is spearheaded by Keren Benjamin and Swejal Gangan and led by a devoted staff of in-house researchers. One can know extra about these providers right here –