Education in Ireland Unveils Comprehensive Strategy to Promote Ireland as a Preferred Study Abroad Destination for Indian Students

India, 4^thJuly 2023: Education in Ireland, in its dedication to fostering robust academic ties between India and Ireland, has launched an built-in advertising and marketing marketing campaign ‘Embrace the Emerald Isle: Unveiling Ireland’s Educational Excellence’aimed toward attracting a vital variety of Indian college students for the 2024-25 tutorial cycle.

This complete technique by Education in Ireland, (the schooling arm of Enterprise Ireland, beneath the authority of Ireland’s Minister for Education and Skills), encompasses a nine-month-long sequence of roadshows, digital campaigns, dwell classes, engagements with counsellors and college students from famend colleges throughout the nation.

The spotlight of the advertising and marketing marketing campaign is the rousing sequence ‘Ask, Learn, Dowith Education in Ireland’. Released on June 2023 and slated to proceed until February 2024, the sequence will host esteemed academic specialists and alumni from prestigious Irish increased schooling establishments, who will deal with Ireland as an distinctive study-abroad vacation spot for Indian college students whereas emphasizing the quite a few advantages and profession prospects accessible for them in Ireland. By providing first-hand information of the benefits and the expertise related to finding out in Ireland, the video sequence will encourage research overseas aspirants to make knowledgeable selections about their academic journey.

Barry O’Driscoll, Regional Manager – India & South Asia, Education in Ireland,expressing enthusiasm concerning the marketing campaign, stated, “We are thrilled to launch this complete promotional marketing campaign aimed toward attracting Indian college students to research in Ireland. By offering in depth assets, together with the video sequence, outreach actions, and the Education in Ireland Roadshow, we purpose to showcase Ireland’s tutorial excellence and spotlight the unimaginable alternatives accessible to college students from India.”

In addition to the video sequence, Education in Ireland has deliberate a sequence of schooling festivals throughout India, offering a platform for potential college students and their households to interact immediately with representatives from Irish universities and faculties. To additional amplify its outreach, Education in Ireland will set up seminars with counsellors and college students from respected colleges to foster relationships and ship complete details about finding out in Ireland. These engagements will present a discussion board for detailed discussions on tutorial programmes, scholarships, help companies, and cultural integration, amongst different important features of residing in Ireland.

A excessive level of the marketing campaign would be the Education in Ireland Roadshow which kicks off in October 2023, the place Indian college students may have the chance to work together with representatives from a host of Irish increased schooling establishments, discover their tutorial choices, and acquire first-hand insights into campus life and scholar experiences in Ireland. The honest will serve as a one-stop vacation spot for Indian college students in search of to embark on a transformative academic journey. The marketing campaign will culminate with the Education in Ireland Virtual Showcase in February 2024.

Reflecting on the constructive suggestions obtained on the earlier honest,O’Driscoll shared, “We skilled an awesome response from taking part college students and oldsters who engaged with 15 of Ireland’s high establishments of upper studying. As we gear up for a sequence of actions main up to our flagship occasions, we’re optimistic about witnessing a additional surge in curiosity of Indian college students pursuing their academic aspirations in Ireland.”

Irish Ambassador to India,Mr Brendan Wardshared concerning the marketing campaign: “I’m delighted to witness Education in Ireland launch this marketing campaign. By showcasing the educational excellence of Irish Higher Education Institutions and the unimaginable alternatives accessible to Indian college students, this marketing campaign will undoubtedly entice a vital influx of Indian college students for the 2024-25 tutorial season. Ireland has gained recognition for its academic excellence and buoyant job market throughout sectors like IT, Business, Finance, Big Data, Medical Technology, Engineering, and Digital Marketing to identify a few. The schooling and talent coaching obtained right here will tremendously assist Indian college students realise their world-class profession prospects.”

Through this multifaceted advertising and marketing marketing campaign, Education in Ireland goals to promote Irish Higher Education Institutions abroad and supply Indian college students with entry to world-class schooling and alternatives in Ireland, paving the way in which for profitable careers. In doing so, Education in Ireland additionally strives to strengthen the academic partnership and relationships between India and Ireland.