VIACOM18 CONSUMER PRODUCTS LAUNCHES AN EXCLUSIVE COLLECTION TO CELEBRATE GARFIELD’S BIRTHDAY
3 min read
~Nickelodeon’s Garfield, the unapologetically cool cat, turns 45~
~Multi-Category Apparel Merchandise Includes Shirts, T-Shirts, Athleisure, Loungewear and More~
06 July 2023; Mumbai, India: Taking the world by storm with his gloriously lazy, coffee- and lasagna-loving ways, Nickelodeon’s Garfield is celebrating his 45-year anniversary! Celebrating the orange cat’s incredible milestone, Viacom18 Consumer Products and Paramount Consumer Products are bringing Garfield-lovers an exciting and exclusive range of merchandise. The new multi-category Garfield collection from Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store includes shirts, t-shirts, sweatshirts, and athleisure wear, on sale at leading retail outlets across India.
Garfield Products
Taking the year-long birthday celebrations up a notch, Viacom18 Consumer Products will further promote the new range through unique and engaging initiatives across the network’s brands. Roadies Koffeehouz joins the celebration with exclusive discounts on coffee and food, and partners including Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store will promote the merchandise based on the global icon with exclusive branding, promotions, mall and in-store activations. Additionally, MTV India, Voot and Colors will join in celebrating the anniversary across digital platforms.
Speaking on the launch of the exclusive collection, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “Garfield is a legendary cartoon — a pop-culture mainstay with a universal connect. We’re delighted to celebrate the iconic orange cat’s 45th anniversary, with an exciting multi-category range. We are certain that Garfield fans will love the collection.”
Garfield merchandise is currently available at a starting price of INR 299 to 3,999 across online and offline retail outlets including Reliance, Azorte, The Souled Store, Celio, Bewakoof and Athlizur, among others.
About Garfield
Created by cartoonist Jim Davis, Garfield is the most widely syndicated comic strip in the world. With his signature “cattitude,” Garfield is 100% that cat, and he doesn’t care who knows it. He’s selfish, sarcastic, lazy… and surprisingly endearing. Since its launch in 1978, the famous cat has spawned movies, TV shows, stage shows and merchandise, and has received four Emmy Awards for Outstanding Animated Program. Garfield content appears in 80 countries and has amassed over $3B in lifetime retail sales. In 2019, Paramount Global acquired obtained full ownership of Paws, Inc., which the entity holds holding exclusive rights to the Garfield franchise.
About Viacom18 Consumer Products:
Viacom18 Consumer Products is a significant player in an evolving licensing and merchandising business with a diverse portfolio. By creating exciting and engaging products, and now further expanding in the experiential space, we aim to bring alive our brands and characters to our fans. Through various associations, Viacom18 has cut beyond the conventional L & M categories, providing a slice of its brands to the consumers. Our mission is to create a unique brand experience across ages by bringing Viacom18’s most favoured brands like MTV, Roadies, South Park, COLORS, Nickelodeon, in addition to a growing portfolio of acquired third party brands such as Peppa Pig, SpongeBob SquarePants, PAW Patrol, PJ Masks and Ben and Holly – to name a few, to life through innovative and exciting merchandise. At Viacom18 Consumer Products, we aim to continuously create enchanting products to reach out to infants, kids, tweens, teens and young adults by being a part of their everyday lives.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises.
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