Twitter tells brands to spend $1K per month or lose ‘gold’ tick: Report

Elon Musk-run Twitter (now X) is asking brands to spend not less than $1,000 per month on advertisements so as to keep their verified standing — gold checkmark — on the microblogging platform.

Starting August 7, advertisers who have not met sure spending thresholds will lose their official model account verification, experiences The Verge. The information was first reported by The Wall Street Journal.

According to the report, to preserve the gold checkmark indicating that the account belongs to a verified model, brands should have spent not less than $1,000 on advertisements within the earlier 30 days or $6,000 within the earlier 180 days.

In response to the report report, Musk mentioned the “reasonably excessive” price is a preventative measure to assist scale back the variety of scammers who create “hundreds of thousands of accounts” on the platform.

“The motive for the $1,000/month is to set a reasonably excessive bar to be a verified org, in order that an org should be of non-trivial dimension to qualify and to make it costly for scammers to create hundreds of thousands of accounts,” he mentioned.

Earlier this month, Musk mentioned that Twittercontinues to be within the pink after an enormous 50 per cent drop in promoting income and heavy debt from the previous.

“We’re nonetheless detrimental money circulate, due to a 50 per cent drop in promoting income plus heavy debt load. Need to attain optimistic money circulate earlier than now we have the luxurious of the rest,” he had mentioned.

The Tesla and SpaceX CEO took over the micro-blogging platform in a $44 billion acquisition in October final yr that included about $13 billion in debt.

In April, Musk advised theBBC that “nearly all” advertisers had resumed shopping for advertisements on Twitter.

(With inputs from IANS)