Re Sustainability’s Green Ganesha: Pioneering Eco-Friendly Celebrations

Ganesh Chaturthi Celebration with Seed Idols, Creative Paper & Plastic Recycling & More

Hyderabad, 13 September 2023: Re Sustainability Limited (ReSL) has as soon as once more, partnered with 92.7 BIG FM for the sixteenth version of the award-winning Green Ganesha initiative, #ReBIGGreenGanesha.

Re Sustainability, a number one international round financial system agency, is intently sliging this initiative with Mission LiFE, introduced by Hon’ble Prime Minister of India Shri Narendra Modi at UNFCCC COP26, which goals to deliver particular person behaviours and native cultures on the forefront of the worldwide local weather motion narrative. This initiative will attain communities throughout Hyderabad, Mumbai and Delhi. These clay Ganesha idols are embedded with seeds and fertilizers. Recipients can carry out the #nimarjan ritual at house, in a flowerpot, giving rise to a brand new life within the type of a brand new plant.

In Hyderabad and Delhi, it should contain distribution of Eco-friendly Seed Ganesha Idols, motivating residents to undertake an eco-friendly various to have fun the auspicious pageant. This 12 months, this partnership between Re Sustainability and 92.7 BIG FM taking the concept a step additional. A used paper assortment drive from communities throughout Hyderabad and Delhi has been kicked-off, which can then be recycled into massive eco-friendly Ganesha Sculptures. The drive shall be adopted by a 7-day Mall Activity together with Ganesh Idol Sthapana & Arti together with sweets distribution.

In addition, a sequence of partaking actions may even be held in Mumbai as a part of the #ReBIGGreenGanesha marketing campaign. Big FM RJs will encourage listeners to undertake an eco-friendly way of life by giving up the utilization of plastic bottles. For listeners to donate to the trigger, particular assortment factors shall be arrange at Residential Welfare Associations (RWA). With using collected bottles, this effort hopes to create a group of “Plastic Ke Vighnaharta” (Guardians in opposition to Plastic) by creating a shocking artwork piece for pandal adorning. The gathered bottles shall be artistically built-in into one of many RWAs’ shows and used to brighten the pandal.

Volunteers will help Ganpati pandals in sustaining cleanliness and selling eco-friendly practices throughout the Ganeshotsav. Finally, following the celebrations, the bottles shall be correctly recycled or reused to construct a bench throughout the identical group, offering a sensible illustration of sustainable alternate options. Big FM RJs will take an lively function on this exhibit and have interaction in significant conversations with the group’s folks, additional elaborating on the concept of dwelling sustainably.

Mr. Goutham Reddy, Managing Director. Re Sustainability stated, “Embracing sustainability will not be an possibility however a necessity, if we have to safe a sustainable future for ourselves and generations to return. Re Sustainability has made important strides in direction of eradicating water air pollution by way of groundbreaking initiatives like Re BIG Green Ganesha. This eco-friendly initiative is designed with the first purpose of elevating consciousness among the many lots about sustainable practices which might be important for the preservation and conservation of our valuable water our bodies”.

Mr. Masood Mallick, CEO, Re Sustainability, stated, “The Ganesh Chaturthi festivities deliver alongside immense pleasure and positivity to all of us, throughout the nation. This 12 months, our flagship marketing campaign takes the message of Responsible & Sustainable Celebrations to each house in India, whereas aligning with the important thing tenets of Mission LiFE. With lovely Ganesha Idols that spring new inexperienced life and the related paper & plastic recycling initiatives, we additional strengthen our dedication in direction of a extra sustainable and pollution-free India. This Ganesh Chaturthi, please welcome #ReBIGGreenGanesha to your properties and hearts.”

Re Sustainability has distinguished itself within the discipline of environmental safety by advocating for a round financial system by way of its complete companies. Its important contributions to revolutionizing waste administration practices, marked by investments in cutting-edge know-how and inexperienced initiatives, have been pivotal.

Re Sustainability’s BIG Green Ganesha initiative serves as a testomony to their heartfelt and acutely aware endeavour to mitigate environmental hurt throughout festivities.

Let’s have fun Eco Friendly Ganesha from nineteenth to twenty fifth September at Ashoka One Mall – Moosapet Y Jn. with celebrities and Big Fm Rj’s. There shall be a number of partaking actions carried out by BIG FM RJ’s every day.