QYOU Media India and Bollywood Hungama Unite Forces to Launch a Bollywood Music & Entertainment Channel on Connected TV
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17thOctober 2023; Mumbai, India:
Having acknowledged the significance of providing numerous and participating content material to its viewers, QYOU Media India, in an endeavor to additional strengthen its presence within the Connected TV area, proclaims that it has entered a partnership withBollywood Hungamato launch a new Connected TV channel in This fall of 2023 known asBH Live TV Powered by QYOU Media. The new channel marks the addition of Bollywood content material to QYOU Media India’s multi-genre FAST channels content material library. Combining the ability of each corporations on this planet of social media with the long-standing standing ofBollywood Hungamabecause the world’s most generally visited Bollywood portal, the channel will function all information and gossip surrounding the world of Bollywood and the Indian leisure enterprise.
BH Live TV Powered by QYOU Mediawill likely be solely accessible on the Q Play+ app together with main Connected TV platforms together with Samsung TV Plus, Amazon Fire TV, Xiaomi, TCL, One Plus, and different Connected TV (CTV) manufacturers. The addition of this new channel strengthens the community’s rising listing of channels within the rising FAST (Free Ad Supported TV) channel ecosystem, marking a vital milestone for QYOU Media India, because it bolsters its dedication to delivering top-quality, entertaining content material to its numerous and ever-growing viewers base.
The driving impetus for the partnership is the explosive development of the worldwide CTV (Smart TV) business which has additionally begun to develop its affect in India lately. The India CTV (Smart TV) market has tripled in measurement within the final 18 months with houses utilizing CTV anticipated to develop to 60 million by 2025. While nonetheless comparatively nascent in India by way of tv advert spend, the CTV business globally is now chargeable for producing $25.9 billion in advert income in 2023 in accordance to Group M’s midyear forecast. With the introduction throughout CTV platforms of AI-driven advice engines, Automatic Content Recognition (ACR), and general data-fueled TV efficiency, the CTV business is anticipated to dominate tv viewership and advert income development going ahead. In the final 12 months, over 90% of all televisions offered within the nation of India had been Smart TVs.
Speaking on the launch ofBH Live TV Powered by QYOU Media,Krishna Menon, COO, QYOU Media Indiastated,“In an period the place Connected TV is changing into an integral a part of leisure, we at QYOU Media India, proceed to acknowledge the significance of innovation within the FAST class. We goal to curate channels that cater to the various pursuits of our audiences, and the collaboration with Bollywood Hungama is a implausible addition to our portfolio. With this new channel, we goal to additional solidify our place within the CTV area and proceed offering unparalleled leisure experiences.”
Siddhartha Roy, CEO, Hungama DigitalEntertainment,remarked on the partnership,“This partnership of Bollywood Hungama and QYOU Media is poised to introduce an thrilling new dimension of leisure for viewers. In as we speak’s panorama, the place Connected TV is a very important a part of the expertise, we acknowledge the necessity for innovation within the FAST class. Our objective is to curate channels that cater to our viewers’ numerous pursuits, and this collaboration is a vital addition to our content material choices. We look ahead to strengthening our presence on this area and offering our viewers with distinctive content material tailor-made to their preferences.”
With this newest addition, QYOU Media India strengthens its place as a main participant within the Connected TV area, providing viewers a numerous vary of premium content material throughout a number of genres.
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