QYOU Media Appoints Former TikTok Country Manager Raj Mishra as India Group CEO Overseeing All Operations

~ Mishra to drive each day operations of all India enterprise items together with QYOU Media India Pvt. Ltd, Chtrbox Technologies & Maxamtech Digital Ventures ~

~ Mandate to increase built-in efforts among the many items to help Direct To Consumer and digital initiatives in India ~

November 2, 2023; Mumbai, India: QYOU Media Inc., working in India and the United States has introduced the appointment of digital chief and strategist, Raj Mishra, as Group CEO of QYOU Media’s India operations overseeing all enterprise items, with instant impact. Mishra will give attention to rising operational and monetary synergies and strengths among the many three major enterprise items as the corporate additional pivots in India into digital distribution and direct to shopper initiatives.

Raj Mishra was appointed to QYOU’s Board of Directors on May 30^th, 2023 and brings a robust monitor document of driving enterprise development and profitability within the cellular, media and leisure sectors. With over 13 years of expertise and a background that features senior administration roles in constructing a few of the most profitable app companies in Indian markets historical past, Mishra makes a speciality of go-to-market methods, gross sales, advertising, enterprise development, and revenue and loss administration in India’s evolving social media panorama.

Mishra’s profession highlights embody his instrumental function as the primary worker at Musical.ly in India (now TikTook), main it to over 60 million month-to-month energetic customers. As the Country Head for each Musical.ly and later for TikTook following their acquisition, he fostered development for ByteDance in India, established native groups, cultivated enterprise partnerships, and nurtured the creator group. Under his management, Musical.ly grew to become essentially the most downloaded app on Android and iOS app shops. He subsequently oversaw the rebranding transition from Musical.ly to TikTook after its acquisition in 2017 whereby it grew to become rapidly established among the many most downloaded apps in India with 610 million downloads in India alone in lower than three years representing over 1 / 4 of all world downloads. In 2019, he took on a brand new problem inside ByteDance the place he was spearheading technique for his or her newly launched suite of merchandise, together with the app Helo whereas carefully working with the core world groups at ByteDance to assist additional strengthen their general Go-to-Market technique. Following that have, Mishra joined Triller as the Country GM and India Head, laying the inspiration for its growth in India and the Asia-Pacific area. Most lately, Mishra was consulting for quite a few digital and gaming firms together with QYOU’s India enterprise items, the place he offers strategic and income technology methods and ways for development.

QYOU Media CEO and Co-founder, Curt Marvis commented, “We are thrilled to have Raj on board to direct the subsequent section of development for our companies in India. Working with him as a marketing consultant to QYOU India during the last a number of months, it grew to become clear to me and the Board that his talent set and expertise have been straight relevant to our general enterprise goal to turn into a bigger model with extra direct to shopper initiatives in India. This contains our most up-to-date launch of the brand new freemium model of Q GamesMela. In addition, Raj’s understanding and data of how the creator economic system works, as a results of his roles at each Musical.ly and TikTook are invaluable for us as we construct a creator centric model and enterprise. His appointment to supervise our total operation in India launches a really thrilling new chapter in our historical past.”

Speaking on the appointment, Raj Mishra added, “I joined the board of QYOU Media as a result of I used to be excited in regards to the measurement and scope of the chance for which they’ve already constructed the inspiration. In working straight with the enterprise since that point, I now know that the potential is even larger than I had first realized. There is an incredible quantity of exhausting work, coordination and execution forward and now we have solely scratched the floor of what’s doable for QYOU. I’ve shared with Curt and the Board my ideas on how I see the enterprise unfolding and increasing within the coming years. I can’t wait to get deeper into working with the chief administration and staff in any respect the enterprise items and to assist QYOU elevate the India enterprise to a degree of success everyone knows is feasible.”

QYOU Media enterprise items in India embody QYOU Media India which incorporates the published and CTV channels, the influencer advertising enterprise Chtrbox Technologies and Maxamtech Digital Ventures’ gaming enterprise.

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