Dhanteras sees strong demand for gold, silver ornaments; traders upbeat
4 min readThe sale of gold and silver on the event of Dhanteras kickstarted on a optimistic be aware because the softening of treasured steel’s costs drew a superb crowd to shops throughout the nationwide capital.
Recent falls in gold costs has given a confidence to the traders of surpassing the final 12 months’s gross sales figures. The gold costs have not too long ago fallen by Rs 800-1,500 per 10 gram (24 carat) from the height of Rs 63,000 on October 28.
Minal Srivatsava, 48, who had come to purchase a gold chain for her husband on the event of Dhanteras at a Lajpat Nagar-based jewelry retailer, mentioned: “We wait for the Dhanteras to purchase jewelry.”
“The retailer is a bit crowded immediately as persons are right here to purchase the jewelry or cash however I’ll purchase a gold chain for my husband,” she added. Most of the jewelry shops within the nationwide capital witnessed vital footfall on the day.
Eshwar Surana, Managing Director, Raj Diamonds mentioned: “We noticed strong demand throughout this Dhanteras and have already been witnessing strong footfall throughout our showrooms… Overall we witnessed surge of round 20 per cent in demand this time in comparison with final 12 months.”
He mentioned: “We additionally witnessed a surge prematurely bookings, with round 15 per cent of shoppers already reserving their favorite diamond jewelry for Dhanteras.” Surana mentioned that by way of design, the diamond jewelry that includes “prized colored gem stones” is turning into an enormous pattern throughout this season.
“Along with Diwali demand, this optimistic pattern will achieve momentum as lakhs of weddings are deliberate within the coming months. This optimism is fueled by optimistic client sentiment, pushed by a quickly rising financial system, elevated disposable earnings, and the burgeoning affect of Gen Z and millennials,” Surana mentioned.
“We are assured that the demand momentum will proceed to additional speed up until the tip of the 12 months,” he added.
Meanwhile, commenting on the shopping for tendencies on the event of Dhanteras, Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd mentioned that over the previous three weeks of this festive season, “now we have noticed a big upswing in buyer sentiment”.
Roy mentioned that the latest cooling of gold costs, coupled with the upcoming Dhanteras festivities on Friday and Saturday, function extra optimistic elements that “instill confidence in us”.
“We are optimistic about reaching new highs in our gross sales and efficiency this festive season,” he mentioned. Suvankar Sen, MD and CEO of Senco Gold and Diamonds, mentioned: “We have seen an general progress of 10-12 per cent by way of worth.”
“Due to the upper gold value and up to date fluctuations in its costs, quantity progress has been in low single digits, whereas worth progress has been in low double digits,” he added.
Sen additional mentioned that notably, “now we have skilled a considerable 25-30 per cent progress in diamond jewelry, which reveals that the youthful era is prepared to experiment with extra Western designs”.
He mentioned that there was a big uptick in males’s jewelry, together with chains and rings, with a exceptional 15 per cent progress.
“Either they’re buying for themselves or their spouses are shopping for for them, or brides are choosing for their grooms,” Sen added.
He additional mentioned that platinum has additionally carried out nicely, with 15-20 per cent progress. “This means that younger shoppers are concerned with white metals, similar to platinum and rose gold. We have seen clients footfalls throughout classes, together with wedding ceremony consumers and people seeking to make auspicious purchases for Dhanteras. Overall sentiment was very optimistic and regardless of the challenges of excessive costs and world uncertainty, Indian shoppers continued to point out religion in gold and diamond jewelry, as they enthusiastically rejoice Dhanteras.”
Bablu Kumar Singh, who purchased a 20 gm silver coin on Dhanteras, mentioned that the event is supposed to purchase some gold or silver objects. “Thus have purchased a 20 gm silver coin of MMTC.”
Vikas Singh, MD and CEO of MMTC-PAMP mentioned: “Gold holds profound cultural significance, particularly throughout Diwali and Dhanteras. These events witness households embracing age-old customs of buying gold, as an funding and a cherished ritual. Adding gold to an funding portfolio is a timeless technique because it has constantly confirmed its price as a secure and dependable funding over time.”
“As a time-honoured, safe funding, gold will proceed to behave as an emblem of our traditions and harbinger of prosperity. Therefore, we anticipate strong demand throughout this festive season,” he added.
(With inputs from IANS)