The Advertising Club collaborates with MICA to introduce Leadership and Management Development Programme on Performance Marketing
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28th November 2023; Mumbai, India: The Advertising Club at this time broadcasts a partnership with India’s main advertising and marketing and communication administration institute, MICA – The School of Ideas, for an internet programme on Performance Marketing. Kickstarting in January 2024, the collaborative initiative is aimed in the direction of empowering people with industry-relevant abilities and information by means of a specifically curated management and administration improvement module on Performance Marketing. The programme is designed to assist skilled professionals in addition to freshers develop up to date want of the hour capabilities that employers are searching for so as to preserve their aggressive benefit.
The 36 hours intense stay on-line programme is curated in a workshop format by the {industry} and educational specialists and will embrace a major stage of self-study. Designed for promoting and advertising and marketing professionals, inventive specialists, digital advertising and marketing specialists, and studying fans, the Performance Marketing programme will embrace stay instructing classes, self-learning, group-learning and will culminate with an analysis which is able to embrace assessments, shows and quizzes. Spanning 9 weeks, the programme will cowl the fundamentals and superior technicalities of efficiency advertising and marketing, social media advertising and marketing, show promoting, e-mail and internet online affiliate marketing, search engine optimization & SEM, concentrating on and viewers segmentation, Generative AI, Machine Learning and rather more, making certain a holistic studying expertise.
Speaking on the partnership with MICA, Rana Barua, President, The Advertising Club stated, “The panorama of the MarTech {industry} is continually evolving. With this programme, we intention to present a platform for freshers and skilled professionals, and empower them to upskill their information, thereby changing into {industry} prepared. We imagine this collaboration will foster studying, rework careers, encourage creativity, and finally elevate requirements inside our {industry}.”
Mayank Kumar, Professor at MICA, furthersaid, “At MICA, we unravel the intricate layers of Performance Marketing, providing a panoramic view of its evolution and methods. Join our specialists as they decode the dynamic advertising and marketing panorama, empowering your prowess on this ever-evolving discipline.”
The Performance Marketing programme will begin in January 2024, beginning with 2 stay classes every week carried out over Zoom. More particulars on the programme may be discovered on The Advertising Club web site in addition to the MICA web site.
About The Advertising Club
The Advertising Club, included within the yr 1954, is arguably the most important Advertising Club of its form on the earth. And in accordance to many additionally the busiest. It has over 1700 members drawn from media organizations, advertising and marketing firms, promoting companies and allied skilled our bodies.
The Advertising Club’s constitution is to assist elevate the skilled requirements of the Indian Advertising Industry. The Club makes an attempt to do that by means of awards, seminars, coaching workshops and conferences. Some of the foremost awards of Advertising Club embrace: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards moreover having different in style programmes similar to D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual curler coaster. It publishes a Club journal SOLUS and hosts a complete web site, www.theadvertisingclub.net.
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