TheSmallBigIdea hijacks Christmas celebrations across cities with #MerryChristmasTakeover for Katrina Kaif, Vijay Sethupathi-starrer, Merry Christmas movie
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~The marketing campaign captivated audiences nationwide each on-ground and digital~
29th December, 2023; Mumbai, India:
In a groundbreaking advertising and marketing transfer, TheSmallBigIdea’s movie advertising and marketing division took Christmas branding in cities nationwide by storm to advertise the extremely anticipated movie starring Katrina Kaif and Vijay Sethupathi, titled ‘Merry Christmas.’ The staff employed unconventional guerrilla advertising and marketing techniques, with volunteers strategically inserting themselves beneath many ‘Merry Christmas’ branding within the metropolis. Armed with placards displaying the movie’s launch date, the #MerryChristmasTakeover, on-the-ground marketing campaign caught the eye of passersby and created a buzz across the movie.
Taking the promotion to the digital realm, the Instagram deal with of Tips Films orchestrated a social media takeover by hijacking posts from different manufacturers. Leveraging the generic vacation needs of ‘Merry Christmas’, the movie seamlessly built-in itself into the festive narrative, creating a novel and fascinating promotional technique. This revolutionary strategy not solely utilized bodily media property across the metropolis but additionally prolonged its attain to the digital medium, making certain most visibility for the movie.
Moreover, because the world shared their Christmas celebration moments on social media, Team Merry Christmas joined within the enjoyable. Leveraging the facility of AI, TheSmallBigIdea infused playful components from the movie, reminiscent of teddy bears and origami, into twisted celebration footage that includes the movie’s forged, leading to a celebration that seamlessly blended the enjoyment of Christmas with the thrill of the upcoming thriller.
Commenting on the marketing campaign, Sanmesh Sapkal, Director – Key Accounts, TheSmallBigIdea, stated, “Our purpose was to show the unconventional launch timing of Merry Christmas right into a advertising and marketing benefit. By hijacking the festive season, we not solely created buzz but additionally made the movie an integral a part of the Christmas celebration. It’s about considering exterior the field and creating memorable experiences for our audiences.”
TheSmallBigIdea’s movie advertising and marketing division has been the main digital advertising and marketing associate for most movies within the Hindi movie business. In 2023, the digital advertising and marketing company efficiently executed revolutionary campaigns for movies like Rocky Aur Rani Kii Prem Kahani, Tu Jhoothi Main Makkaar, and Bholaa amongst others. Renowned for their distinctive storytelling strategy and insightful viewers engagement methods, they’ve grow to be the filmmakers’ favourite selection. With a various shopper combine, they seamlessly stability work for conventional, expertise, and leisure sectors, creating synergies that improve their total influence.
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About TheSmallBigIdea:
TheSmallBigIdea is a full-service digital company, with places of work in Mumbai, Bengaluru and Dubai serving shopper necessities in India, US, UK & Middle East. They imagine in combining the power of expertise to combine and the facility of human minds to visualise to ship outcomes for their purchasers. Their companies embody Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM companies, and Augmented & Virtual Reality amongst different ancillary advertising and marketing companies. Their propriety creative-tech software ACE has enabled manufacturers to reach at marketing campaign messaging by integrating insights from social sentiments & enterprise information. Over the previous 9+ years, they’ve established a sturdy clientele in Media & Entertainment, Tourism, Sports, Real Estate, BFSI & E-Commerce.
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