Designer Manish Malhotra and Starbucks India announce collab to launch limited-edition drinkware at 390 coffee shops across India
2 min readPopular dressmaker Manish Malhotra has joined palms with world coffee home Starbucks to launch a limited-edition assortment mixing coffee and style. The one-of-a-kind collaboration will supply an unique way of life drinkware assortment at all 390 Starbucks shops in India. The collectables shall be accessible this January onwards.
This resonates with the coffee model’s philosophy of elevating on a regular basis moments of the coffee-drinking expertise, tailor-made to shoppers and by means of the lens of the ace couturier’s signature craftsmanship.
What’s the limited-edited assortment all about?
It presents clients artistically crafted mugs and merchandise starting from INR 850 (USD 10). Each piece reportedly comes together with a personalised word by the style designer.
- 2 reusable cups for on a regular basis drinks at INR 850
- Stoneware ceramic mugs with a gold luxor foiling in a matte end at INR 2,100 (USD 25)
- Double-walled and vacuum-sealed metal tumblers at INR 2900 (USD 34)
Commenting on the collaboration, Malhotra mentioned he took inspiration from the craftsmanship of Kashmir.
The designer mentioned, “My goal was to design one thing deeply rooted in India whereas complementing the enduring custom that Starbucks is famend for. Kashmir holds a particular place in my coronary heart, serving as each a private connection and a cornerstone of my manufacturers’ id.”
Sushant Dash, CEO of TATA Starbucks, mentioned, “At TATA Starbucks, we now have at all times believed within the energy of design, artwork and neighborhood in sharing elevated experiences for coffee-lovers across India. We hope this collaboration elevates our shoppers’ each day cup of coffee with Manish Malhotra’s inimitable design language.”
(The article is printed underneath a mutual content material partnership association betweenThe Free Press JournalandConnected to India)
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