Comedy Central redefines shared experiences with ‘Your Happy Place, Happier TWOgether’
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~ The modern marketing campaign playfully nudges viewers to take pleasure in a shared viewing expertise with smartphones ~
Link to expertise the magic of Valentine’s Day TWOgether –https://www.happiertwogether.com/
Campaign Video Link:https://www.instagram.com/reel/C3PyYPgt7kP/?igsh=dTk3Yzd2YmkwNjdj
February 13, 2024; Mumbai, India:This Valentine’s Day, Comedy Central, India’s main English Entertainment channel from Viacom18, is about to redefine the way in which we rejoice love and togetherness! In a related world the place smartphones paradoxically preserve folks aside, Comedy Central flips the story with a brand new artistic marketing campaign,‘Your Happy Place, Happier TWOgether!’
Comedy Central Channel
Comedy Central invitations followers to share a particular second with their family members in a singular, immersive digital expertise. In tandem with Sociowash, an Integrated Advertising Agency, the model turns the system that retains folks distant in actual life – their smartphones – right into a catalyst for connection. By splitting a brief movie into two halves, the marketing campaign urges viewers to‘Watch It Together’,i.e., to observe the whole movie by bodily placing two telephones collectively.
Speaking on the innovation,Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, mentioned,“The marketing campaign, ‘Your Happy Place, Happier TWOgether’, is a playful nudge for our viewers to remain related within the digital age. By combining two solitary viewing experiences into one, Comedy Central reminds everybody that it takes two to tango.”
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