NEXXFIELD® powers the NLL’s return to Québec as the Official Turf Provider and Partner of the inaugural NLL UnBOXed Series marquee event game in Montréal
2 min readPhiladelphia and Laval, Québec (February 16, 2024) – The National Lacrosse League (NLL) introduced Montréal-based NEXXFIELD as the Official Turf Provider and Partner of the 2024 NLL UnBOXed™ Series Montréal game this Friday at Place Bell in Laval, Québec.
The inaugural showcase options the Toronto Rock (6-2) and the New York Riptide (5-4) and is the centerpiece of the NLL’s increasing grassroots efforts in the Montréal metropolitan space tied to NLL UnBOXed, the League’s multi-national initiative bringing field lacrosse’s fast-paced and fun-filled game play type to extra younger boys and ladies in extra communities throughout North America.
The 2024 NLL UnBOXed Series Montréal game marks the NLL’s first regular-season game in Québec since 2002 when the NLL Montréal Express performed its ultimate game at the then-Molson Centre.
“When we launched NLL UnBOXed and this tentpole event late final yr, we knew all eyes could be on Montréal and the enjoying floor at Place Bell,” mentioned Brian Lemon, NLL Executive Vice President, Lacrosse Operations. “We forged a large web to discover a companion that aligned with each our multi-national progress story and dedication to offering cutting-edge options that make our game higher. NEXXFIELD’s storied historical past of innovation, biomechanics, sturdiness, and security instantly captured our consideration.
“We are thrilled NEXXFIELD’s technologically superior turf might be on full show for the Rock and Riptide at Place Bell tomorrow,” Lemon mentioned.
Since its inception, NEXXFIELD’s dedication to rigorous testing has resulted in the improvement of high-performing strains of merchandise that transcend present trade requirements and participant expectations.
“Partnering with the ‘The Next Major League’ and its return to our hometown in Montréal permits us to join our story of innovation with a sports activities property and platform that can also be experiencing main progress,” mentioned Frédéric Vachon, NEXXFIELD’s Chief Executive Officer. “Years of ground-breaking expertise has made us the world chief in non-infill and transportable turf methods, and we will’t wait to set up our newest developments for the NLL’s marquee event.”
The new NLL UnBOXed Series serves as the first main activation since final November’s launch of NLL UnBOXed, the League’s grassroots activation footprint growth to embody roughly 60 North American communities by the 2028 Summer Olympics in Los Angeles when sixes lacrosse, related to the NLL’s 6-on-6 field lacrosse game play type, returns as a medal sport for the first time since 1908.
Tickets for Friday’s 2024 NLL UnBOXed Series Montréal at Place Bell in Laval are on sale now.
Rekha Nair