MRSI’s Honours Partha Rakshit and Pranesh Mishra with Lifetime Achievement at Golden Key Awards 2023

February 23, 2024; Mumbai, India:

Market Research Society of India (MRSI) instituted the Golden Key Awards in 2019 to recognize the contribution of insights for the growth of India’s market research and insights industry. Among the many categories, MRSI each year also recognises the industry’s veterans for their significant contribution. MRSI’s Golden Key Awards 2023 honoured Partha Rakshit and Pranesh Mishra, two of India’s most notable personalities from across the research and insights industry for the Lifetime Achievement Award.

One of India’s most respected market research professionals, Partha Rakshit has over five decades of experience. He currently serves on the Board of the NorthPoint Centre of Learning, wherein he guides their Marketing Research, Media and Analytics programs. Rakshit last served as the Managing Director South Asia at Nielsen, from where he retired in 2010.

Among his many achievements, Rakshit was a key member in the committee that worked on formulating and establishing SEC variables in India. He served as MRSI’s President from 1992-94. He was a founding member of the National Readership Survey Council. He served as a Member of the Board of Governors of the Advertising Standards Council of India (ASCI) during 1996 to 2016 and its President from 2013-2014. Rakshit was recognized for a new method for election forecasts in India which enabled the adoption of much lower sample sizes. Rakshit holds a Master’s degree in Management from the Jamnalal Bajaj Institute of Management Studies, Mumbai.

Pranesh Mishra, the second awardee, is the Chairman and Managing Director at global marketing analytics and insight consulting company Brandscapes Worldwide which he founded in 2008. His 40 plus years’ experience covers strategic leadership roles in marketing, brand development, advertising, and consumer insights across several consumer products and services.

Prior to Brandscapes Worldwide, Mishra was associated with Lowe & Partners, MashreqBank, Pathfinders, among other organizations. Moreover, he led brand and communications strategy development for Fortune 500 brands including Unilever, Visa, Coca-Cola, Johnson & Johnson, and HSBC. A Physics graduate from Delhi University and an MBA from the Indian Institute of Management, Ahmedabad, Mishra is a passionate student of human insights.

The Market Research Society of India extend their gratitude to both Partha Rakshit and Pranesh Mishra for their valuable contribution to the Indian and global research and insights sector.

About MRSI

Market Research Society of India (MRSI) is a unique, dynamic and a not-for-profit autonomous market research body formed in 1988 by a large fraternity of research suppliers and users from across India. MRSI works with ESOMAR to bring Indian industry’s voice to the global forum.

MRSI aims to guide, encourage and uphold the highest quality standards of professionalism for all those who use, need, generate or interpret insights/data in the market research industry. It is a platform that brings marketing professionals and insight professionals together and instils a code of conduct that should be followed in the market research industry in India and showcases developments and innovations that take place.

Marketing and social research users, providers, innovators and generators are members of MRSI along with organizations which provide support services to the industry, thus holistically representing the interests of the industry at large.

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