OYO swings into cricket season with 6000 free stays

New Delhi / National, April 11, 2024: Cricket season is upon us, and international journey know-how firm OYO is including to the thrill with an unique provide for followers– 6,000 free stays throughout its premium properties like SUNDAY Hotels, Palette Hotels, and OYO Townhouses throughout India.

OYO’s Free Stays League marketing campaign invitations cricket followers to take part in a every day prediction problem. Participants who appropriately predict the winner of every match within the ongoing T20 match will probably be entered into a every day draw. Every day, 100 people will probably be rewarded with a free keep at a premium OYO property of their alternative, alongside with Amazon vouchers price as much as INR 5,000. Every right prediction will get OYO Rupee price INR 100 that can be utilized in direction of their subsequent reserving with OYO. The participant with essentially the most correct predictions all through the match will win the grand prize – an iPhone 15.

As part of this marketing campaign, OYO has launched a brand new advert movie which playfully addresses those that would possibly attempt to leverage private connections for a free keep. The lighthearted advert options characters boasting about their (fictitious) connections with OYO founder and CEO Ritesh Agarwal. In one scene, a personality claims their father satisfied Ritesh to hitch the favored TV present Shark Tank as a choose, whereas one other hilariously fabricates a childhood friendship, saying they used to play cricket collectively as youngsters. The advert concludes by highlighting that just one’s cricket prediction expertise, not their community, will unlock these unbelievable free stays in the course of the T20 match.

“Cricket holds a particular place within the hearts of thousands and thousands of Indians. As the nation celebrates one other thrilling cricket season, we wished to supply a bit deal with to all of the cricket fans on the market and share the enjoyment of the sport. Our particular provide not solely provides pleasure to the cricket matches but in addition underscores our dedication to offering distinctive experiences for our friends.”- mentioned Ritesh Agarwal, Founder and Group CEO- OYO

“Creating one thing particular throughout one the world’s most watched cricket leagues is usually a little tough as all of the manufacturers on the market need to capitalize on this and seize the viewers’s consideration. With Free Stays League, we knew we wished to take it away from the standard cricket advert and make it about common folks. The perception that individuals by no means actually say that they acquired one thing for free, however somewhat brag about getting it in numerous methods, hit house for us. Following Shark Tank, there was an enormous buzz round Ritesh Agarwal’s identify, and we knew we needed to leverage this. We are thrilled that workforce OYO shared our imaginative and prescient and supported us all through.”- mentioned Nikhil Chaudhary, founder & CEO, Blank The Agency

As OYO continues to redefine hospitality experiences in India, this cricket season provide reaffirms firm’s dedication to creating memorable moments for its friends.

To be a part of the competition, obtain the OYO app, click on on the Free Stays tab, and predict the winner of the cricket match.