Bridgestone India Introduces TURANZA 6i New Premium Tyre

Bengaluru (April 19, 2024) — Bridgestone India at present launched its new era tyre Bridgestone TURANZA 6i for the Passenger Vehicles Segment. TURANZA 6i is the results of beforehand introduced enlargement within the Passenger Radial enterprise. The tyre, particularly developed for Indian roads, gives premium consolation trip expertise, with superior gas effectivity and put on life, making it a well-rounded premium providing from Bridgestone.

Bridgestone TURANZA 6i is obtainable in 36 SKUs (Stock Keeping Units) starting from 14 inches to twenty inches. It is focused for Premium Vehicles protecting SUVs, Sedans, Hatchbacks and CUVs. The launch of this new Premium tyre for premium autos illustrates Bridgestone’s dedication to the “Make in India” initiative of the Government.

With this launch, Bridgestone brings to India its international proprietary ENLITEN know-how enabling final customization by offering a novel worth proposition as per the rising new wants of the market, whereas additionally enhancing the bottom efficiency parameters required by Indian customers. TURANZA 6i, with ENLITEN know-how gives premium consolation trip expertise, by a easy and fairly trip, whereas enhancing gas effectivity and put on life. This makes TURANZA 6i the “Most Comfortable Seat on the Road” for discerning customers.

TURANZA 6i assembly each common efficiency calls for and the particular necessities of electrical autos by means of low noise, higher gas effectivity and superior put on life, can be EV Ready.

“TURANZA 6i reveals our dedication to supply one of the best know-how for the fast-growing Indian market. This is a hit of our deliberate funding technique to carry international main tyre applied sciences to the Indian mobility sector,” stated Mr. Hiroshi Yoshizane Managing Director, Bridgestone India. He additional stated, “Bridgestone’s proprietary ENLITEN know-how included in product design, permits us to offer a novel worth proposition of ‘Premium Riding Comfort’ as per the rising new wants of the market, whereas additionally additional enhancing the fundamental efficiency desired by Indian customers together with lengthy lasting tyre life and higher gas effectivity. We are very a lot delighted to introduce the brand new TURANZA 6i for our customers.”

“Bridgestone has globally been on the forefront of tyre know-how, and that is now showcased in India by our new providing within the passenger automotive section”, stated Rajarshi Moitra, Chief Commercial Officer of Bridgestone India, “TURANZA 6i is a results of our dedication to clients in direction of offering premium consolation by superior high quality. Catering to Premium Vehicles section, TURANZA 6i can be accessible in our premium shops throughout India.”

Bridgestone repeatedly works on bettering its product vary to serve the evolving wants of customers. Bridgestone has been impressed to introduce new tyre fashions into the Indian market by the altering car panorama in India. This strategic transfer additionally permits Bridgestone to cater to the rising demand for premium vary choices, positioning the model as a frontrunner out there.