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Kaveri, a linen clothing brand unveils LovebeginswithMom Campai

India, 2024
KAVERI, the only all-linen clothing brand in India, known for its exceptional craftsmanship, has launched a heartfelt Mother's Day campaign called #LovebeginswithMom. Mother's Day is just around the corner and KAVERI is embracing the spirit of this special day by featuring Poonam Lalchand, Kaveri’s mother in their campaign video #LovebeginswithMom. The campaign aims to celebrate a mother's unconditional love that shapes their children’s lives and journeys.
At the core of KAVERI's Mother's Day campaign is the recognition of the unique and invaluable role of mothers and in Kaveri’s case, how much it has contributed to her success as a woman entrepreneur. Whether it's a comforting hug, wisdom, or unwavering support, a mother's love knows no bounds and forms the foundation of stability and countless cherished memories.
In the heartfelt campaign video, Kaveri Lalchand, the founder and CEO of KAVERI, shares, “She’s the one who taught me about embroidery, textiles, and crafts and surrounded me with art and design growing up. I’m sure you will all agree with me when I say love begins with mom.” Kaveri Lalchand explains how her mother has always been by her side as an entrepreneur and designer and is always concerned for her well-being over and above anything. Poonam Lalchand adds, India, 02nd May 2024: KAVERI, the one all-linenclothingbrandin India, identified for its distinctive craftsmanship, has launched a heartfeltMother’sDaymarketing campaignreferred to as #LovebeginswithMom.Mother’sDayis simply across the nook andKAVERIis embracing the spirit of this particulardayby that includes Poonam Lalchand,Kaveri’s mom of theirmarketing campaignvideo #LovebeginswithMom. Themarketing campaigngoals to have fun amom’sunconditional love that shapes their youngsters’s lives and journeys.

At the core ofKAVERI‘sMother’sDaymarketing campaignis the recognition of the distinctive and invaluable function of moms and inKaveri’s case, how a lot it has contributed to her success as a girl entrepreneur. Whether it’s a comforting hug, knowledge, or unwavering help, amom’slove is aware of no bounds and varieties the muse of stability and numerous cherished recollections.

In the heartfeltmarketing campaignvideo,KaveriLalchand, the founder and CEO ofKAVERI, shares, “She’s the one who taught me about embroidery, textiles, and crafts and surrounded me with artwork and design rising up. I’m certain you’ll all agree with me after I say love begins with mother.” KaveriLalchand explains how her mom has at all times been by her aspect as an entrepreneur and designer and is at all times involved for her well-being over and above something. Poonam Lalchand provides, “Her consolation and security come first. To me, she’s first a daughter, then a designer. When I put on the garments she has designed, I really feel nearer to her and I realise how my little woman is now all grown up.”

KAVERI‘s #LovebeginswithMommarketing campaignserves as a touching reminder of the immeasurable influence moms have on shaping the world with their love, compassion, and energy. ForKaveri, it has contributed considerably to her development as a individual, entrepreneur, and designer. AsMother’sDayapproaches, allow us to take this chance to precise our gratitude and affection for the extraordinary moms who maintain a particular place in our hearts.


Mansi Praharaj

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