DS Group’s Confectionery Business Marks ₹1,000 Crore Milestone

New Delhi, May twenty third, 2024: Dharampal Satyapal Foods Ltd. (DSFL), the confectionery arm of DS Group, has achieved a major milestone by surpassing ₹1,000 crores in annual gross sales turnover in FY 2023-24. DS Group is the second largest confectionery participant within the non-chocolate class and amongst the biggest, fastest-growing Indian confectionery gamers within the trade commanding a management place within the Hard Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segments. The confectionery division of DS Group has grown by over 20 % CAGR within the final three years whereas the trade has grown at 9 % and plans to speed up enterprise with a CAGR of approx. 30 laptop over the subsequent 5 years by means of natural and inorganic development.

With one of many largest distribution networks within the nation at this time, DS Group’s confectionery merchandise can be found in over 26 lakh shops, instantly and not directly, and its market share dominates the closest competitor in Hard-Boiled Candy (HBC) and Indian ethnic confectionery (IEC) phase. Innovation and the route-to-market technique with an omni-channel presence together with trendy retail, e-commerce, and fast commerce, have been the important thing development drivers. Building upon its sturdy basis and leveraging the power of its understanding of flavours and fragrances and shopper style buds, the confectionery arm of DS Group goals to attain a gross sales turnover of ₹5,000 crores over the subsequent 5 years. This bold objective will likely be achieved by means of natural and inorganic development. Currently, the corporate holds a dominant place in North and East India and is strategically increasing its presence in South and West India.

Speaking on the event,Mr. Rajiv Kumar, Vice Chairman of DS Group,stated, “We are thrilled to announce the ₹1000 crore gross sales turnover of the confectionery arm of DS Group within the monetary yr 2023-24. This achievement is a results of our strategic concentrate on enhancing indigenization, increasing our product portfolio, and having one of many largest distribution networks within the nation. Looking forward, we purpose to develop our presence within the chocolate phase whereas strategically increasing our management place within the Indian ethnic confectionery class with revolutionary merchandise.”

Championing sustainability efforts, a sturdy fleet of 800+ electrical autos is deployed within the distribution of confectionery merchandise, thereby contributing to a cleaner surroundings. The Group is pushed in direction of accountable enlargement with intense investments deliberate within the ESG area. The purpose is to manipulate DS Group by means of the best skilled and moral requirements lead with integrity, and ship impression responsibly whereas sustaining the belief of companions, colleagues and society.

DS Group’s tradition of innovation and dedication to high quality is obvious throughout all segments of DSFL’s enterprise. The firm has crafted compelling model narratives and distinct shopper propositions for its key manufacturers like Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare, and the just lately acquired LuvIt. Despite the aggressive nature of the hard-boiled sweet market, DSFL’s model “Pulse” has maintained its place because the market chief for the previous 8 years. In the aggressive Indian Ethnic Confectionery phase, DSFL stands out with its various choices. The “Pass Pass” mix caters to those that take pleasure in a mixture of flavors, whereas “Rajnigandha Pearls” provides a single-ingredient expertise.

Through steady innovation, DSFL has efficiently reworked the Indian Ethnic Confectionery class right into a branded and arranged market, offering customers with distinctive choices to swimsuit their preferences. Leveraging its innate understanding of the flavors and tastes of contemporary India, the corporate is strategically contemporizing its ethnic product portfolio whereas specializing in Gen Z habits, strengthening trendy commerce channels, capitalizing on influencer advertising and marketing, and harnessing new-age applied sciences to amplify product attain. This accentuates the company ideology of ‘Create What is Worth Creating’.