Part of February Plans, Unrelated to UP Policy

Indian automobile giant Mahindra & Mahindra has announced exciting news for SUV enthusiasts.

The company has introduced a special price reduction for one of its flagship models, the Mahindra XUV700.

As part of a promotional offer in celebration of the SUV’s third anniversary, the top AX7 variant is now available starting at Rs 19.49 lakh.

This limited-time price cut comes as the XUV700 reaches a significant milestone, having recently rolled out its 200,000th unit in less than three years.

Beginning July 10, the special pricing will be available for a period of four months.

This move not only celebrates the SUV’s success but also aims to attract new customers.

“The celebratory pricing and new colours reflect Mahindra’s gratitude towards its customers for their support and trust in the XUV700. The refreshed pricing aims to make the XUV700 even more accessible to a broader range of customers while providing exceptional value,” the automaker said in a statement.

In addition to the price reduction, Mahindra has expanded the XUV700’s colour options with the introduction of two new colour options: Deep Forest and Burnt Sienna.

This addition brings the total number of colour choices for the SUV to nine, offering customers a wide range of colour options to suit their personal preferences.

With price reductions, the XUV700 has become an attractive option for people looking to buy a new SUV.

Mahindra & Mahindra stated on Wednesday that its recent price reduction for XUV700 variants is not connected to Uttar Pradesh’s electric vehicle/hybrid vehicle policy.

The company emphasised that the price cut is part of its strategic plan, driven by earlier material cost savings.

Uttar Pradesh’s EV policy details:

Uttar Pradesh, India’s second-largest car market, has eliminated registration fees for strong hybrid and plug-in vehicles, lowering their ownership cost by 10%.

Presently, electric vehicles are taxed at 5%, whereas hybrids incur a 43% tax.