The Ad Club (Advertising Club) launches “The TAC Academy” with the IPA Qualifications
4 min read8 August, 2024; Mumbai, India: “Education is our passport to the future, for tomorrow belongs only to the people who prepare for it today” – Malcolm X.
This quote is relevant for all time and especially in today’s ever-dynamic market environment. As an industry body Ad Club representing the interests of professionals in the marketing, advertising and media world, the Ad Club is keen to empower individuals through curated and cutting-edge qualifications from around the globe under the aegis of The TAC Academy.
With the purpose of raising the bar for the talent in our industry, the Ad Club has forged a special deal with IPA – The Institute of Practitioners in Advertising. Every year > 4,000 practitioners future-proof their careers through IPA’sContinuous Professional Development Programme – helping their careers flourish.
Ad Club TAC Academy
The Ad Cub will be offering the following IPA qualifications at a special price only for India + special member, early bird and bulk discounts!
1. Foundation Certificate – take newcomers to advertising and marketing communications through the entire brand communications process; learn how to write strategies that sell, the roles of different media, how to use data and how to measure the success of your work (TG: 0 – 3 years exp.)
2. Digital Performance Essentials Certificate – Master the basics in digital performance marketing & become better at briefing, planning and executing digital marketing campaigns (TG: Suitable for all)
3. Effectiveness Essentials Certificate – Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity; Discover lessons from award-winning effectiveness papers and make better, more informed, more strategic decisions in your role (TG: Suitable for all)
4. Media Research Essentials Certificate – Gain the essential media research knowledge and skills that anyone working within the media industry should have to succeed (TG: Suitable for all)
5. Advanced Certificate in Effectiveness – Develop a greater understanding of and a forensic approach to the evaluation of your campaigns; Confidently and correctly analyze the impact and effect of any campaign & learn how to prove the value of your contribution to your client’s business (TG: 4 – 8 years exp.)
6. Advanced Certificate in Communications Planning – Enables you to become the strategic communications planning lead for your client’s business; Explore integration models and discuss how you can put them into practice & find out how to maximize the effectiveness of your communication plan through best practice principles (TG: 4 – 8 years exp.)
Commenting on the launch, Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) and President, The Advertising Club, said, “We are committed to introducing global best practices through exceptional awards and innovative learning and training initiatives in our industry. Our partnership with IPA marks the beginning of an exciting new chapter with the launch of The TAC Academy as a pioneering platform. This is just the beginning, as we plan to roll out many more learning programs designed to benefit our industry, members, and stakeholders.”
About Ad Club
“One of our core ambitions at the IPA is to professionalise the advertising, media and communications industries and create global understanding of how the business works. Our portfolio of qualifications enables learners from all over the world to deepen their knowledge of the industry, improve their personal performance at work and the performance of both their own and their clients’ businesses. We are really pleased that the Advertising Club has entered into a relationship with us so people in India can benefit from our learning.” added Louise Hinchliffe, Director of Professional Development.
About The Advertising Club:
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.
About the IPA:
Incorporated by Royal Charter, the IPA’s role is: to advance the value, theory and practice of advertising, media and marketing communications; to promote best practice standards in these fields; and to ensure that the work it does will benefit the public, the wider business community and the national economy.
It has a well-earned reputation for thought leadership, best practice and continuous professional development and also provides core support and advisory services. Its membership base is predominantly made up of corporate members who collectively handle over 85% of the UK’s annual £22bn ad spend and who represent over 4,000 brands and employ over 25,000 staff. Based in the United Kingdom for over 100 years, IPA programmes can be found in more than 80 countries worldwide.
For more information, please mail adclub@theadclub.in; bipin@theadclub.in.
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