Vijay Deverakonda soars in the sky with KFC India’s epic meal campaign

Popular Indian actor Vijay Deverakonda took to the skies to launch KFC India’s latest campaign, Taste The Epic, on November 11.

Deverakonda, who gained nation-wide fame with Arjun Reddy, is known to be a huge foodie and has spoken at length about his love for different foods, including Biryani, French cuisine, and mangoes. And when it comes to having epic meal experiences, even the sky isn’t the limit for him.

The actor took to his Instagram to show his 22 million followers how he enjoyed his KFC favourites, including Hot & Crispy Chicken, and the Classic American Zinger in the most epic & adventurous way possible — in a hot-air balloon.

Talking about his experience, Deverakonda said, “For me, good isn’t good enough. I live for the thrill of the extraordinary, the epic. Whether it’s my work, my hobbies, or even the experiences I chase, I’m always searching for the greatest. When it comes to taste, KFC has always been epic. Right from Hot & Crispy Chicken to Chicken Popcorn, Zinger Burgers and more, I’m a fan of their entire range of finger lickin’ good food. And today I got to enjoy this taste at India’s most epic KFC – in the sky in a hot-air balloon! Quite literally an out of the world moment!”

Aparna Bhawal, CMO, KFC India & Partner Countries said, “Nobody makes chicken like we do, or offers the kind of abundant variety KFC has. ‘Taste the Epic’ is a bold celebration of KFC’s unmatched taste and variety. Right from cult favourites like Hot & Crispy to boneless snacking options like Chicken Popcorn, to variety of burgers, rolls and more, there’s something for everyone – whether existing brand loyalists or those trying our food for the first time. Today’s generation wants bigger, bolder, and more from everything and every experience. And that’s exactly what they get at KFC – an epic meal and experience every single time.”

The new campaign celebrates KFC’s “unmatched, unbeatable, and epic taste” of the company’s range of bestselling menu items.

“The ‘Chicken on Bone’ category brings fans a finger lickin’ good experience. The juicy and crispy signature Hot & Crispy Chicken served in the iconic bucket is best for sharing, while the crunchy Hot Wings add unparalleled taste to the table. The ‘Boneless’ range offers a range of convenient snacks and easy, on-the-go options including the bite-sized Chicken Popcorn and the crispy Peri Peri Boneless Strips,” read an official statement.

“Burgers & More” presents the epic KFC taste in different formats.

Foodies can indulge in KFC’s range of chicken rolls, inspired by zesty flavours from around the globe such as Thai Spicy, Korean Tangy, American Nashville, or Indian Tandoori.

There’s the wide variety of Zinger Burgers, bringing together crispy chicken fillets and veggies doused with delectable sauces in between soft sesame buns. Consumers can pair these with the aromatic Rice Bowlz to make for a complete meal or indulge in them as is.

“Just like Vijay, consumers can TASTE THE EPIC and indulge in their KFC favourites across 1200+ KFC restaurants across 240+ cities in India, or via the all-new convenient KFC app, or on the website (https://online.kfc.co.in/),” it added.