Hyundai introduces Hy-CNG Duo campaign for EXTER, Nios

Hyderabad: Hyundai Motor India Limited (HMIL), sets in motion a brand-new campaign for its Dual Cylinder CNG technology – “Space Bhi. Mileage Bhi.” Strengthening its commitment to innovation and providing sustainable mobility solutions, HMIL recently launched the EXTER and Grand i10 NIOS Hy-CNG Duo, keeping in mind the evolving travel needs of the customers. The brand campaign has been conceptualised to highlight the convenience of Hy-CNG Duo technology with the benefits of expansive boot space and great fuel efficiency.

Renowned for its innovative marketing strategies and customer-centric approach, HMIL, with the Hy-CNG Duo brand campaign, has strived to struck chords with the audience by highlighting the Dual Cylinder CNG technology and its benefits to the audience. The campaign invites audience into a world which is engaging and aspirational while showcasing Hy-CNG Duo’s practicality and how its USPs resolve issues and biases that are usually accompanied with CNG vehicles.

Sharing his insights about the campaign, Tarun Garg, Whole Time Director & Chief Operating Officer, Hyundai Motor India Limited, said, “As a brand committed to delivering innovative and sustainable mobility solutions, we are thrilled to see the growing contribution of our CNG-powered vehicles, which accounted for 13 per cent of our total sales in September 2024. The introduction of Hy-CNG dual-cylinder technology has received very positive customer feedback, with the CNG powertrain’s contribution in the EXTER and Grand i10 NIOS rising to 25 per cent and 20 per cent respectively. Our latest campaign for the Hy-CNG Duo technology in the EXTER and Grand i10 NIOS highlights the blend of convenience and fuel efficiency that our customers seek. With spacious interiors and advanced technology, these vehicles offer a great driving experience. We shall strive to meet the evolving needs of our customers with eco-friendly, high-performance solutions.”

The TVC film exemplifies a unique yet relatable storyline, with a common central character who incapsulates the spirit and features of EXTER Hy-CNG Duo in a convincing yet entertaining manner. With a simple context of a marriage in an Indian family, the TVC further highlights how carrying luggage is made easy with the help of massive boot space in the EXTER Hy-CNG Duo along with its fuel efficiency. The campaign truly delivers the key messaging of “Space Bhi. Mileage Bhi.” ensuring a lasting impression on viewers.

This multi-channel campaign will be promoted across digital, and social media channels, including YouTube, Facebook, and Instagram. Designed to boost website visits and video views, the campaign will utilize programmatic platforms to reach in-market of auto enthusiasts, family-focused individuals, and travel affinity audiences.

The EXTER & Grand i10 NIOS Hy-CNG Duo are powered by 1.2 l Bi-Fuel (Petrol with CNG) engine paired with 5 Speed Manual Transmission delivering a mileage of 27.1 km/kg and 26.9 km/kg respectively (ARAI Tested). Ensuring maximum safety to the customers, the vehicles come equipped with a company fitted CNG system which is strategically placed under the luggage board, bringing out the practical usage of the boot space and sufficing the travel needs of the customers.