MG Motor India Unveils Windsor EV: TV Commercial Highlights

MG Motor India has launched its new all-electric vehicle, the Windsor EV, priced at Rs 9.99 lakh.

The vehicle is offered under a Battery-as-a-service (BaaS) model, allowing customers to lease the battery and pay based on their usage.

TV Commercial Highlights:

Interior View:

The commercial opens with a look through the Windsor EV’s panoramic sky roof. It showcases the interior’s luxurious features, including the 135-degree reclining Aero Lounge seats, which resemble a plush sofa. The cabin is lit with a 256-color LED ambient lighting system.

Exterior Design:

The ad highlights the Windsor EV’s striking front design, including a split headlight setup with sleek LED DRLs and a connecting LED bar.

The front also features an illuminated MG logo and LED projector headlights. Additional design elements include a bejeweled air dam and a silver skid plate.

Side Profile:

The TVC displays the car’s side view, featuring a floating roofline with blacked-out pillars, chrome window trim, and 18-inch alloy wheels. The charging port is located on the front left fender.

Interior Features:

Inside, the Windsor EV boasts a 15.6-inch touchscreen infotainment system, an 8.8-inch digital instrument display, and a leather-wrapped flat-bottom steering wheel. It also includes a 9-speaker Infinity audio system and a wireless charging pad.

Battery as a Service Model:

Cost: Rs 3.5 per kilometre, offering a more affordable option compared to traditional vehicles.

Buyback: 60% buyback guarantee after 3 years.

The Windsor EV combines advanced features with an innovative ownership model, making it a standout choice for electric vehicle enthusiasts.