Ola Electric Expands Service Network By 30%

India’s biggest e-scooter maker Ola Electric has ramped up capacity at its service centres across the country by over 30 per cent to transform its service and elevate the after-sales experience of customers, sources said.

The Softbank Group-backed firm, which commands nearly a third of the market share in India’s e-scooter market, has added more than 50 service centres and has hired over 500 service technicians across new and existing service centres to streamline operations and clear all backlogs. The company reportedly has also onboarded Ernst & Young for service transformation, strategy, and optimisation of overall service processes. The development comes in the backdrop of some centres reporting backlogs as demand outstripped their workforce.

A senior company executive, who requested not to be named, said, “The company has added over 50 centres to its service network and has onboarded more than 500 service technicians across new and existing centres across the country”.

“The company has silently been gathering all forces to overcome its service backlog. The company has already cleared around two-thirds of the service backlog and should be able to clear the remaining in the next couple of weeks,” added another senior official within the organisation, requesting anonymity.

Ola was in the spotlight earlier this month following a public spat between its founder Bhavish Aggarwal, and standup comedian Kunal Kamra over the quality of service. Last week, HSBC Global Research maintained a ‘buy’ rating for Ola Electric shares, with a target price of Rs 110 apiece. The global research firm revisited Ola Electric’s service centres a month after an earlier inspection in September and noted substantial improvements in service centres.