Retro Design Meets Off-Road Capability

The new Toyota Land Cruiser Prado features a retro-inspired design and strong off-road capabilities.

It returned to the U.S. market last year at a more affordable price, aiming to compete with the Ford Bronco and Jeep Wrangler while drawing design elements from the Lexus GX.

The Prado showcases a boxy silhouette and comes in various trim levels with standard 18-inch wheels and all-weather tires, with an option for larger 20-inch wheels.

The base model, LC 1958, has a vintage grille, while the mid-level version resembles the FJ62 with rectangular headlights.

The rugged 2024 Land Cruiser First Edition offers wider wheels and enhanced off-road features.

Available in seven colors, the Prado measures 4,920 mm in length, 2,139 mm in width, and 1,859 mm in height, with a wheelbase of 2,850 mm and a ground clearance of 221 mm.

It includes the Toyota Safety Sense 3.0 suite, a trailer hitch with over 2,700 kg towing capacity, and features vary by trim.

Higher trims offer a 12.3-inch infotainment screen, a 14-speaker JBL audio system, heated and ventilated leather seats, and a moonroof.

Powered by a 2.4L turbo four-cylinder engine with a 1.87 kWh battery as part of the i-Force Max Hybrid system, the Prado delivers 326 horsepower and 630 Nm of torque, with a full-time 4WD system standard.

Some markets also feature a 2.8L diesel engine similar to the Fortuner.