Royal Enfield launches new electric vehicle brand named Flying Flea • EVreporter

Milan, Nov 4, 2024– Flying Flea is the new EV brand from Royal Enfield. Flying Flea’s first products will be the classic-styled FF-C6, followed by the scrambler-styled FF-S6, both expected by early 2026.

Speaking about what Royal Enfield brings to the Flying Flea and electric mobility, Siddhartha Lal, Managing Director, Eicher Motors Ltd., said: “Today, as we get ready to script a new chapter for Royal Enfield, this mission has been the driving force and inspiration, and is the link between Royal Enfield and the Flying Flea, our new brand for super fun, gorgeous and enjoyable urban-plus mobility. This is a significant step in our evolution as a brand and an opportunity for us to distill the essence of Royal Enfield DNA combined with all the great benefits of EV technology and bring something absolutely delightful and differentiated to the world of city-plus mobility.”

Announcing the creation of the brand and showcasing its first two models at the global launch event in Milan ahead of EICMA, B Govindarajan, CEO of Royal Enfield, added: “It is an especially exciting moment for us, as we present the new Flying Flea brand at EICMA. This represents a completely new chapter for Royal Enfield, inspired by our legacy, driven by our vision for the future and an outcome of REBALANCE, our approach to business.”

He further added:“We’ve been deeply investing in R&D and infrastructure for EV over the last many years, and have built a world-class team including 200+ engineers in India and the UK. We have also initiated the development of an EV manufacturing plant in Chennai, India. We have invested in Barcelona-based Stark Future known for its advanced off-road electric motorcycles. All aspects of our connected electric motorcycles, including product strategy and development, technical components like motor, battery, BMS, custom software, and our retail and market strategy have been developed in-house by our dedicated technical and commercial teams.”

Speaking specifically about the brand launch and models unveiled at the launch event, Mario Alvisi, Chief Growth Officer of Electric Vehicles for Royal Enfield said:“Flying Flea is not just a new division but a completely fresh start in every respect; when we say this is a city+ platform, this is to say Flying Flea allows riders to break free to and from the city with a truly moving and visceral riding experience. With no carryover, no crossover and no cutting of corners the end result is products unlike any other in the market.”

The first model underFlying Fleato hit the road next year will be the FF-C6. Taking inspiration from the original Flying Flea model, this is a modern interpretation with a sophisticated, distinct aesthetic coupled with class-leading technology. This will be the first motorcycle to bring to life the core pillars of theFlying Fleabrand:

– Authentic retro-futuristic style– The authentic design is highlighted by the first-of-its-kind contemporary reimagining of the original Flying Flea front suspension, featuring a forged aluminium Girder fork and articulating mudguard. The flowing forged aluminium frame provides a lightweight yet strong structure with a timeless silhouette, while the magnesium battery case utilises organic design language for optimal weight saving and cooling. The dynamic front fins, arranged in odd sequences, represent innovation and modern technology while the elegant rear fins, placed in even sequences, embody tradition and legacy. Both clusters of fins twist and turn, eventually merging seamlessly into a graceful wing-shaped motif at the centre. A true round touchscreen cluster maintains classic lines alongside high-tech functionality.

– Cutting Edge Technology– Cutting-edge connected features utilise a myriad of native technologies for a seamless experience both on and off the bike – 28 patents have been filed in the last six months alone, with further advancements coming by the day. To leverage the full capabilities of the FF-C6, we have developed a central Vehicle Control Unit, which integrates all the physical and digital touchpoints, powered by a tailor-made chip made specifically for FF. This VCU enables over 200,000 different ride mode combinations, constantly monitors your bike.

– Accessible and Exciting Riding Experience– Effortless twist-and-go visceral acceleration creates an intoxicating mix of pace and fun with lean angle sensing ABS, alongside efficient and capable highway cruising with cruise control. Easy and fast charging at a domestic 3-pin plug coupled with ample range to explore your city. Easy handling paired with lightweight components result in an infinitely usable, uncomplicated and encouraging ride regardless of your ability.