Toyota Kirloskar Motor expands lineup with Innova Crysta GX+

Hyderabad: Toyota Kirloskar Motor (TKM) has unveiled a new grade, GX+, for the Innova Crysta lineup. This addition aligns with the company’s focus on customer centricity, offering enhanced features that reflect TKM’s commitment to meeting customer preferences. The Innova Crysta GX+ grade introduces 14 additional features aimed at enhancing functionality and aesthetics, thus enhancing the overall driving experience.

The key features of the Innova Crysta GX+ include a rear camera, auto-fold mirrors, DVR, diamond-cut alloys, wooden panels, and premium fabric seats. Available in both 7- and 8-seater options, the GX+ grade comes in five colors: Super White, Attitude Black Mica, Avant-Garde Bronze Metallic, Platinum White Pearl, and Silver Metallic.

Mr. Sabari Manohar, Vice President of Sales-Service-Used Car Business at Toyota Kirloskar Motor, commented on the introduction, stating, “Since its launch in 2005, the Innova brand has maintained its position as the segment leader, setting industry benchmarks. Renowned for its quality and reliability, the Innova has served the diverse mobility needs of generations of Indians and continues to hold significant aspirational value. At TKM, our aim has always been to keep the brand relevant and adaptable to evolving customer trends, in line with our customer-centric approach.

“The introduction of the Innova Crysta GX+ grade complements our existing lineup of Innova Crysta models. The new features represent a significant step forward in providing enhanced value and multifunctionality. We are confident that this new addition will appeal to a broader audience, further solidifying the Innova’s status as India’s most beloved MPV.”