Aditya Birla Capital Digital Unveils DigiGold Gifting at the Global Fintech Festival

Aditya Birla Capital Digital

Launches DigiGold Gifting, Instant Selfie-based Family Health Scan and Multi-Asset Investing

INDIA: Aditya Birla Capital Digital Limited (“ABCDL”), the digital-first arm of India’s leading financial services conglomerate, Aditya Birla Capital, announced the launch of a suite of three new product offerings – DigiGold Gifting, Instant Selfie-based Family Health Scan and Multi-Asset Investing in a single journey on ABCD, omnichannel D2C platform at the Global Fintech Festival. Building on the platform’s 1.2 million+ registrations, these industry-first features are aimed at providing users with a more personalized and convenient digital financial experience, making “Everything Finance as Simple as ABCD”.

DIGIGOLD GIFTING

Gifting digital gold is a new feature, wherein ABCD app users can seamlessly gift their friends and family digital gold using the recipient’s mobile number. The recipient can redeem the gold by downloading the ABCD app from the Play Store and App Store.

FAMILY HEALTH SCAN

This is an innovative, selfie-based, free Health Scan feature that is available under the ‘My Track’ section of the ABCD app. It has now expanded to cover up to 5 family members. The technology extracts health measurements from a video stream of the face scan based on complex mathematical algorithms across 20+ vital health parameters including overall health score, heart rate, respiration rate, blood pressure, etc.

SIMPLiNVEST

Currently, in beta version, SIMPLiNVEST is an industry-first solution which enables users to undertake systematic investments across various asset classes like mutual funds, stocks, and digital gold through a single, intuitive journey. It automates, diversifies, and personalizes the user’s investment journey, providing a balanced approach to wealth accumulation. With features like personalized asset allocation and customized investment calendars, investors are empowered to seamlessly take care of their financial goals, based on their risk appetite and monthly investment surplus.

Announcing the launch, Mr. Pankaj Gadgil, Head – of Digital Platforms and Payments Strategy, Aditya Birla Capital Limited said, “We are excited to unveil these new features to help our users manage their finances and health better, all from the convenience of ABCD platform. Gold is an important asset class for wealth diversification and is deeply rooted in our culture of gifting. With DigiGold Gifting, we have combined the essence of tradition in a new-age digital package. Through Family Health Scan’s instant health insights, users can effortlessly monitor their health and that of their loved ones through a simple face scan. With SIMPLiNVEST, our multi-asset investment feature, we are enabling users to diversify and sachets their portfolios through a single, intuitive journey. As we go forward, we will add more features on the platform, to serve the evolving needs of users and help make their digital financial experience simple and frictionless.”

As a part of its ongoing innovation and digital transformation journey, Aditya Birla Capital commercially launched the omnichannel D2C platform, ABCD in April 2024. Guided by a Maximum Viable Product approach, ABCD offers users a comprehensive portfolio of 20+ products and services including loans, investments, insurance, and payment facilities such as UPI payments, multi-account payments, multi-mode receipt, and spend analyzer tools among others. The platform has witnessed a strong response with over 1.2 million registrations to date.

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