Helios Partners with Renowned French Watchmaker Herbelin: A New Era for Luxury Timepieces in India
3 min readHelios plans to launch 50 stores in FY25’ with an overall investment of 100 cr
NEW DELHI: Helios, India’s largest premium watch retailer under Titan Company Ltd., announces the expansion of its international portfolio with the exclusive introduction of Herbelin, a distinguished French watchmaker, to the Indian market. Celebrated for its impeccable French craftsmanship and precision-driven Swiss movements, it adds a new dimension of elegance to Helios’s already impressive selection of over 45 reputed international brands. As part of this launch, Helios will introduce an assortment of 40+ impressive watches across 9 stores in major Metro and Tier 1 markets. By the end of the financial year, Herbelin will be available in 20+ stores, including tier 2 towns like Chandigarh, Lucknow & Vishakhapatnam.
A recent Deloitte report highlights that 60% of Indian consumers are now embracing luxury brands, fueled by both macroeconomic as well as demographic factors. The large proportion of Gen Z and millennials, rising urbanization, and a large & growing middle class have made India as the fastest-growing market for accessible luxury and the most desired marketplace for all international watch brands in the world. This growth in disposable income has shifted consumer behavior towards aspirational products and services. As urbanization advances and the middle and upper-middle classes expand, India’s appetite for accessible luxury shall grow significantly, providing a large growth opportunity for Helios through a journey of continuous premiumization. In response to the growing demand for premium brands in India, Helios, with its extensive network of over 240 stores, spread over more than 95 cities has become a preferred destination for international brands wanting to enter the dynamic Indian market, ensuring customers have access to the world’s most sought-after watches. Helios plans to introduce 10 new international watch brands this year.
Speaking on the launch of the brand, Rahul Shukla, CSMO, Watches and Wearables Division, Titan Company Ltd. said, “We are delighted to welcome Herbelin to our meticulously curated collection at Helios, marking a significant milestone in our strategic expansion within the premium segment. As the Indian economy thrives and consumer disposable income rises, there is a growing demand for aspirational luxury products, particularly among well-traveled individuals. With the continued expansion of our international portfolio and our growing number of stores, we aim to build on our growth momentum of 35% for the year 2024-25. We are committed to meeting the needs of our discerning, brand-conscious customers by establishing ourselves as the leading choice for premium international watches. Herbelin’s exquisite fusion of French heritage and innovative technology perfectly complements our dedication to providing the finest timepieces.“
Speaking on the launch, Benjabin Theurillat, Associate Director of Herbelin said, “We are thrilled to officially launch our brand in India, a market brimming with opportunity and growing affluence. India’s rapidly evolving consumer landscape makes it an ideal destination for our brand’s expansion. We are committed to bringing our unique offerings to discerning Indian consumers, who value quality, innovation, and authenticity. This launch represents a significant step in our global journey, as we proudly introduce fine French horology to the Indian market. We are thrilled to offer products that not only embody the excellence of French craftsmanship but also resonate with the evolving tastes and aspirations of this dynamic nation.”
With plans to launch 50 stores with an investment of 100 cr in FY 25’, Helios aims to further solidify its position as the ultimate destination for premium timepieces. The launch of Herbelin represents the beginning of its strategic efforts to bring more International luxury brands to India. Starting at a range of INR 45,000 to INR 80,000, Herbelin watches will be available at marquee Helios stores and e-commerce platforms.
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