Samsung Expands Its Retail Footprint with a New Premium Store in Pune
2 min readThe new store is set to enhance consumer experiences with immersive gaming and SmartThings zones
Spanning 2,000 sq. ft., the store is located in Pune’s growing business hub and shopping destination – Phoenix Market City at Viman Nagar
Consumers will get, 2X loyalty points on all transactions above INR 15000 and Galaxy Fit3 at INR 1999 on buying select Galaxy devices for a limited period
PUNE: Samsung, India’s leading consumer electronics company, has inaugurated its new premium experience store at Phoenix Marketcity in Pune, Maharashtra. The store will be a one-stop solution for consumer needs around sales and customer service. Situated at Pacific Mall, a prime shopping destination, the store will offer captivating experiences to consumers, including its connected device ecosystem – Samsung SmartThings – and host various engaging activities.
Spanning a total area of 2,000 sq. ft., the store is designed to offer consumers immersive zones showcasing, smartphones, laptops, audio, gaming, and SmartThings among others. At the store, Samsung will host a variety of Galaxy workshops as part of its ‘Learn @ Samsung’ program designed for Gen Z and millennial consumers. This will include seminars around AI education focusing on consumer passion points such as productivity, doodling, photography, fitness, and events celebrating local culture.
Consumers coming into the store will get, 2X loyalty points (on all transactions above INR 15000) and Galaxy Fit3 at INR 1999 with select Galaxy devices as a limited-period offer
In addition, consumers can also avail of always-on special benefits such as up to 22.5% cashback on leading banks, student benefits of up to 10% on smartphones, laptops, and smartwatches, and up to INR 21000 in ecosystem benefits on select items.
“Witnessing an exhilarating response from consumers in Pune and adjoining markets, we are optimistic that our new store will captivate shoppers just as much and help us connect better with our consumers. The new store allows them to enjoy a holistic product and service experience. Galaxy workshops will also be conducted under the larger ‘Learn @ Samsung’ program to drive AI Education”, said Sumit Walia, Vice President, of D2C Business, Samsung India.
The new store will offer a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers can browse over 1,200 Samsung products online or in-store using a digital kiosk and have products delivered directly to their homes.
Consumers can also access Samsung’s digital lending platform, Samsung Finance+, and opt for Samsung Care+ plans for Galaxy smartphones, tablets, and smartwatches. The store also provides after-sales service for smartphones and the convenience of booking home service calls for all consumer electronics needs.
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