Star Health Insurance’s Commitment to Maharashtra
3 min read
Himanshu Walia, Chief Marketing Officer of Star Health Insurance
Over one lakh agents power Star Health’s distribution & growth in Maharashtra
Focusing on customer centricity & innovation has led to a strong customer base of over 43 lahks in the state
Home Healthcare (HHC) drives accessibility with over 40% of demand for HHC from Maharashtra
PUNE: Star Health Insurance, India’s largest standalone health insurance company, continues to deepen its presence in Maharashtra, a key market with significant growth potential. With 107 of its 887 branches located in Maharashtra, the state is central to Star Health’s mission of delivering comprehensive and accessible healthcare solutions to its diverse population. This commitment is reflected in a robust network of over 1.15 lakh agents and more than 2,040 employees serving over 15 lakh policies across Maharashtra. We are committed to the state, have paid claims worth Rs 1900 cr in FY24, and in the last 5 years settled claims worth Rs 7000 cr.
In Pune alone, Star Health caters to over 5.74 lakh customers, backed by over 10,000 agents. This local expertise allows the company to address the specific healthcare needs of the region and provide tailored services that prioritize customer convenience and care.
Commenting on Star Health’s continued focus in Maharashtra, Himanshu Walia, Chief Marketing Officer of Star Health Insurance, said, “Maharashtra is a cornerstone of our business operations at Star Health Insurance. Its diverse population and advanced healthcare ecosystem provide an ideal platform for us to deliver comprehensive insurance solutions. Our ongoing efforts, such as the launch of our Home Healthcare Service and the introduction of the Braille policy, reflect our dedication to improving accessibility, inclusivity, and the overall healthcare experience for residents. By prioritizing this vital market, we aim to make a lasting impact on the health and well-being of families across Maharashtra.”
Innovative Home Healthcare Service in Maharashtra
Reaffirming its commitment to innovation and convenience, Star Health Insurance has launched its Home Healthcare Service in Mumbai and Pune as part of a nationwide initiative spanning over 50 cities. This service enables customers to access healthcare in the comfort of their homes, ensuring faster claims settlement and ease of access with a service designed to provide affordable and high-quality care.
Maharashtra has shown a strong demand for this service, with 40% of the total Home Healthcare calls received in this fiscal originating from the state. Currently, Star Health’s Home Healthcare Service is available in 85% of locations across Maharashtra, and the company is expanding this offering into rural areas to further enhance accessibility and meet the healthcare needs of underserved communities.
Wellness Initiatives to Promote Preventive Healthcare
On World Osteoporosis Day (October 19, 2024), Star Health is organizing bone density test camps in Pune, aimed at raising awareness about Osteoporosis and encouraging early detection. The screenings will be conducted at key healthcare institutions, including Saishree Hospital in Pimpri Chinchwad, Lokmanya Hospital in Swargate, and the Sancheti Institute for Orthopedics and Rehabilitation in Hadapsar.
Another wellness initiative undertaken by Star Health Insurance is the Mind Health Program. This initiative is designed to empower individuals in managing various mental health challenges, including stress, anxiety, panic attacks, obsessive-compulsive disorder (OCD), and eating disorders. The program offers a structured and comprehensive approach to mental well-being, providing valuable resources and support. Star Health is proud to be the first insurer to introduce a dedicated Mind Health Wellness program for all customers with policies that include wellness benefits.
As Star Health continues to grow its footprint in the state, the company remains committed to delivering innovative, inclusive, and community-centric healthcare solutions that transform the lives of millions across Maharashtra.
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