Subhash Ghai Presents the IIFTC Global Indian Cinema Icon Award to Ashok Amritraj
3 min readMUMBAI: The 11th edition of the prestigious IIFTC Awards, Asia’s largest film tourism event, occurred in Mumbai. Filmmakers and actors were honored for their exceptional contributions to promoting global tourism through cinema. The awards continued the tradition of celebrating cinematic excellence that entertains audiences and inspires them to explore new destinations and cultures.
Harshad Bhagwat, Promoter of the IIFTC Awards, highlighted the importance of the event, saying “Cinema has the power to transcend borders, not only by telling stories but also by showcasing the beauty and culture of various destinations worldwide. Through their films, our awardees have turned the spotlight on these locations, deeply impacting global tourism. The 11th IIFTC Awards continue our mission to honor those who have significantly contributed to film tourism, making cinema a bridge between cultures and landscapes.”
Commenting on the occasion Subhash Ghai said “It is an honor to celebrate a visionary like Ashok Amritraj, whose contributions to global cinema have been instrumental in uniting audiences across cultures. Through his dedication and artistry, he has shown how powerful storytelling can transcend borders and inspire us all.” Upon receiving the award Ashok Amritraj mentioned “I am deeply grateful to receive this prestigious recognition from IIFTC and to stand among such extraordinary filmmakers who champion storytelling as a bridge between cultures. Cinema has an unparalleled ability to bring diverse destinations and experiences to audiences around the world, sparking curiosity and connection.”
These quotes highlight the collaborative spirit of cinema and tourism, honoring Ashok Amritraj’s global influence while celebrating the shared vision of IIFTC and its mission.
The International Indian Film Tourism Conclave (IIFTC) was held from October 23rd to 25th. It will bring together filmmakers and international tourism boards to foster collaboration between the two industries. Over 50 companies from more than 20 countries, including Azerbaijan, South Africa, the USA, Spain, and many more, participated, further solidifying the event’s standing as the leading platform for promoting film tourism.
This year’s awardees included prominent names from Indian cinema, recognized for their work in showcasing breathtaking destinations on the big screen:
IIFTC Tourism Impact Award for Cinematic Excellence – Web Series to ‘The Freelancer’ by Friday Storytellers
Tu Jhoothi Main Makkaar (Hindi) Luv Films, T-Series
Pathan (Hindi) by Yash Raj Films
Waltair Veerayya (Telugu) by Mythri Movie Makers
Baanadariyalli (Kannada) by Sri Vaare Talkies
Made in Caravan (Malayalam) by Badusha Productions
Spy (Telugu) by ED Entertainment
Kranti (Kannada) by Media House Studio
Chandramukhi 2 (Tamil) by Lyca Productions
Aaro Ek Prithibi (Bengali) by Eskay Movies
Ayisha (Malayalam) by Cross Border Cinema
Victoria – Ek Rahasya (Marathi) by Anand Pandit Motion Pictures
IIFTC Tourism Impact Award for Cinematic Excellence – Films
IIFTC Film Tourism Award for Outstanding Location – Azerbaijan
IIFTC Tourism Impact Award for Cultural Integration to Leo (Tamil) by Seven Screen Studio
IIFTC Special Awards
Outstanding Contribution (Hindi): Shoojit Sircar
Global Indian Cinematic Icon: Ashok Amritraj
The 11th IIFTC Awards once again celebrated the unique synergy between cinema and tourism, honoring filmmakers whose work has significantly influenced global travel through the art of storytelling.
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