Tata BlueScope Steel is Pioneering Plastic Recycling for a Greener Future

Fabricators gain additional income by participating in the collection and recycling of plastic guard films from color-coated steel sheets

PUNE: Tata BlueScope Steel, one of India’s leading producers of color-coated steel and building solutions, launched a sustainability initiative, in Rajasthan, aimed at collecting and recycling plastic waste, specifically the plastic guard film used with its flagship retail brand DURASHINE®.

DURASHINE® is a premium steel roofing product offering durable and aesthetically superior solutions for residential, commercial, and industrial applications.

These sheets are protected by a thin plastic guard film that prevents abrasion and scratches during transportation and storage, preserving their coating and paint finish. Tata BlueScope Steel encourages the immediate removal of this guard film after installation to ensure proper disposal and recycling.

As part of this initiative, Tata BlueScope Steel aims to reduce the environmental footprint of its products by creating a collection-and-recycling ecosystem of plastic guard films through fabricators.

This approach not only promotes sustainable practices within the industry but also provides an additional income stream for fabricators who participate by depositing collected guard films at designated dealer locations in Rajasthan’s Pali, Udaipur, and Degana, where the pilot project was initiated.

“Tata BlueScope Steel is committed to driving sustainability across our operations. By partnering with local fabricators and a government-approved recycler, we aim to tackle plastic waste while also supporting the community and have received positive feedback. This initiative reflects our dedication to responsible business practices,” said Ajay Rattan, Vice President of Building Products – Infra, Safety, Sustainability & Corporate Communication), at Tata BlueScope Steel.

To facilitate this process, the company has partnered with a government-approved recycler and has also launched training programs under its Saksham initiative to enhance fabricators’ skills in handling DURASHINE® sheets.

Fabricators are incentivized to collect and return the guard films, making the initiative both environmentally beneficial and economically rewarding for those involved.

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