Livspace seeks to capitalize on the burgeoning demand for premium housing in the rapidly growing Indian real estate market.
The launch of Vinciago also adds to the brand’s plan of strengthening its retail footprint across India with more than 100+ Design Experience Centres.
BENGALURU: Livspace today announced the launch of “Vinciago,” a premium interior design brand that aims to meet the growing demand for uniqueness and personalization by crafting homes that blend scientific design with passionate artistry, creating spaces that tell unique stories.
As per recent real estate trends, while overall sales of residential homes have grown by 31% in 2023 over 2022, luxury homes have grown by 96% during the same period thereby increasing the share of luxury homes from 6% to 9% of overall units. This trend, driven by premiumization, creates the perfect opportunity for Vinciago to transform premium home experiences nationwide. Showcased at Livspace Experience Centres, Vinciago will be available in major metro cities, including Delhi/NCR, Mumbai, Bangalore, Pune, Kolkata, Chennai, Hyderabad, and Ahmedabad, and additionally in key non-metro cities including Surat, Vadodara, Jaipur, Lucknow, Goa, Kochi, Nashik, Coimbatore, Nagpur, Bhopal and Indore.
Commenting on the launch of Vinciago, Saurabh Jain, Co-founder & CEO – India Operations, Livspace said, “The launch of Vinciago comes at a perfect time to tap into India’s surging premium housing market. We’re not just building premium homes; we’re redefining interior design for those seeking a personalized experience. The opportunity that lies ahead is immense in growth and size and we are excited to be able to broaden our spectrum of offerings and cater to the premium homes segment. Vinciago stands out with its meticulous attention to detail and commitment to customizable designs. Our belief that homes should reflect individual tastes drives our team to collaborate closely with buyers, transforming their visions into personalized masterpieces. Each Vinciago home is a unique blend of our expertise and the homeowner’s personality, perfectly aligning with the growing demand for bespoke living spaces.”
Livspace is on an upward journey to redefine home interiors and renovations in India. Consolidating its leadership in the organized home interiors sector, Livspace plans to establish over 100 Design Experience Centres (ECs) while strengthening its presence in existing markets. With a diverse range of home interior and renovation solutions, Livspace has become the go-to destination for residents seeking top-notch designs, quality products, and expert guidance. Positioned to capture the demand for modular solutions in tier 2 and tier 3 markets, Livspace currently boasts a network of over 52 stores in metros and non-metros, including Delhi-NCR, Bengaluru, Mumbai, Ahmedabad, Jaipur, and Kochi.