61% Indians desire Indian snacks over western snacks, reveals The India Snacking Report by Godrej Yummiez

January 21, 2023; Mumbai, India: As India gears up with satisfaction to have fun its 74th Republic Day, residents within the nation love snacking extra on Indian and conventional snacks as towards western snacking classes. That is revealed in a current research titled ‘STTEM – Security, Know-how, Style, Ease & Temper Uplifter’ – The India Snacking Report (Quantity I) by Godrej Yummiez, a model of ready-to-cook merchandise from Godrej Tyson Meals Ltd (GTFL). When requested about India’s choice in the direction of Indian snacks (likes of aloo tikki, samosa, pakodas, namkeen, and so forth) vs Western snacks (likes of nacho, chips, sandwich, biscuits, and so forth) the Indian snacking model acquired majority 61% votes nationally.

Godrej Yummiez, undertook a client research with the target to know the (altering) attitudes & perceptions of Indian shoppers on the subject of snacks & snacking. Commissioned by Godrej Yummiez, this research was performed by InQognito Insights. The report was launched together with the launch of Godrej Yummiez Crispy Potato Starz, a singular star-shaped, crunchy snack, made with choicest potatoes. The research was performed throughout North, South, West and East areas and coated 10 cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.

Commenting on the end result of the analysis research, Abhay Parnerkar, Chief Government Officer (CEO), Godrej Tyson Meals Restricted, mentioned, “Because the foremost participant within the ready-to-cook class, Godrej Yummiez geared toward understanding the dynamic patterns on the subject of snacking amongst folks within the nation. Whereas shoppers are extra keen to try to undertake western classes, what comes out clearly by way of this analysis is that buyers have an in depth affinity for Indian snacks. Residents are extra deeply rooted to the normal and cultural roots than ever earlier than. Going ahead, the dynamics that may form India’s snacking habits will likely be primarily based on the acronym STTEM- Security, Know-how, Style, Ease & Temper Uplifter- the 5 pillars. Talking particularly of the Style pillar, Indian snack classes may have a bigger affect over each shoppers and types.”

Compared throughout areas, folks in East area desire Indian snacks extra with a median of 65%. That is adopted by Southern area the place 63% residents desire Indian homegrown snacks over western snacking classes. 59% in Northern area of India and 58% in Western area specified their choice in favour of Indian snacks.

In metros corresponding to Kolkata, Chennai, and Hyderabad, the typical stood a lot larger at 67%, indicating that residents right here would decide up Indian choices over western. Amongst all cities coated beneath the research, Kolkata, Chennai, and Hyderabad desire Indian snacks probably the most indicating that locals of those cities are skewed in the direction of homegrown conventional snack choices.

Moreover, the typical for Ahmedabad stood at 61%, equal to the nationwide common, adopted by Delhi and Jaipur at 60 % every. The common for Pune residents choosing Indian snacks over their Western counterparts stood at 59%, adopted by Lucknow at 57%. The common for Mumbai stood at 56%, whereas Bangalore stood final at 55%.