ASUS Encourages Responsible E-Waste Disposal Through DiscardResponsibly Initiative for Indian Consumers

12 October 2023: Charging in the direction of a extra sustainable and inexperienced future, ASUS India – A Taiwanese know-how large, to mark the event of International E-Waste Day, introduced the #DiscardResponsibly marketing campaign aimed toward selling accountable e-waste disposal. The marketing campaign themed round “You can recycle something with a plug, battery, or cable!” underscores the significance of driving consciousness amongst finish customers concerning the repercussions of improper digital waste disposal whereas additionally empowering people to discard their e-waste in a extra accountable method.

According to the United Nations, 8 kg of e-waste per individual shall be produced worldwide in 2023 which implies a complete of 61.3 million tonnes of digital waste will make headway within the landfills inside a 12 months. Attempting to scale back this waste, ASUS India is working an consciousness drive to tell residents whereas additionally facilitating a home-collection drive throughout the nation.

Commenting on launching the #DiscardResponsibly-2023 marketing campaign, Eric Ou, Country Head of ASUS India, shared, “ASUS globally has been a harbinger of change, be it by way of the know-how options that we now have introduced nearer to our clients or by endeavor the problem and aligning efforts to curb and cut back the rising e-waste on the planet. ASUS believes the staggering want for inculcating sustainable practices and contributing in the direction of establishing a extra prevalent round e-waste economic system. By 2025, we intention to realize a world recycling fee of 20% for ASUS merchandise and it will solely be possible if we’re supported by our clients who’ve trusted us day in and day trip. Seeking their assist and furthering our imaginative and prescient of ‘my accountability, discard responsibly,’ we at ASUS India are elated to announce the #DiscardResponsibly-2023 marketing campaign.”

“The marketing campaign can also be aimed toward creating dialog and driving consciousness on how something with a plug, battery and cable must be discarded and used cautiously to make sure most life. We are sure that this initiative will compel ASUS customers to assist us in constructing India’s e-waste round economic system, thus striving for a greener and extra sustainable future for our planet”. added Eric Ou.

How can individuals request for residence assortment drive:

ASUS India has arrange a toll-free helpline quantity (1800 2090 365) and portal, go to the place shoppers can attain details about how they’ll get rid of e-waste and schedule pick-up slots for assortment. ASUS representatives will promptly accumulate the e-waste from the required location.

The firm can even drive an on-ground consciousness marketing campaign at over 40 ASUS shops. The workers on the retailer will element the steps that can assist clients cut back e-waste whereas additionally taking cognizance of how they’ll contribute to the initiative. People shopping for laptops from the ASUS shops can even be offered with a jute bag and a plant as a pledge to scale back waste.

ASUS India has been striving in the direction of decreasing the e-waste generated by opting for incorporating post-industrial recycled waste in its merchandise. The just lately launched ASUS Zenbook S 13 OLED laptop computer is among the most environmentally acutely aware units out there within the Indian market. This product embraces recycled supplies in its chassis, using a excessive share of post-industrial-recycled (PIR) aluminum and magnesium-aluminum alloy in its metallic elements. The firm additionally grew to become the primary to introduce the ASUS Select Store which shows a spread of refurbished laptops which might be at par with model new merchandise.