Carpe Momentum: Rooter partners with Mountain Dew to bring the hottest gaming action to your screen with the ‘Dew Clutch Crew’

11 February 2023, New Delhi:Marking a momentous growth for the gaming neighborhood in India, Rooter, India’s largest gaming and esports content material firm, has partnered with Mountain Dew to launch a excessive adrenaline marketing campaign known as ‘Dew Clutch Crew’. Running from Eighth-Twenty sixth February, 2023, the content material activation will see a continuous showcase of strategic considering, fast reflexes and nail biting ‘Clutch Moments’ as India’s high Free Fire creators bring an thrilling streaming collection on the Rooter App and YouTube channel.

The marketing campaign is constructed on the idea of Clutch – that in-game second the place a participant might face-off from a place of drawback, however with daring action can tilt odds. The braveness that fuels this second resonates completely with Mountain Dew’s positioning – ‘Darr ke Aage Jeet Hai’, stoking the thought of making a crew of avid gamers who can showcase it by way of their gameplay. Speaking about the affiliation,Piyush Kumar, Founder & CEO, Rooter, mentioned, “Bringing partaking and immersive content material onto the platform has been at the core of constructing neighborhood experiences at Rooter. With Dew Clutch Crew, our followers get to be in the thick of high-octane gaming action – watching, enjoying and streaming alongside their favorite creators and sharing their Clutch tales. As the final Clutch gas, Mountain Dew is the good associate to realise synergies with a gaming ecosystem like ours. We are assured that our affiliation will change into the template for profitable and sustainable integrations on Rooter for manufacturers, creators and viewers alike.”

Vineet Sharma, Category Director- Mountain Dew, PepsiCo Indiaadded, “We are thrilled to take our #ConquerwithCourage marketing campaign to the Gaming Universe with Rooter. Dew as the braveness gas, encourages youth to overcome challenges and conquer them with braveness, whether or not in life or in a recreation. Clutch second in gaming is the good #ConquerwithCourage second, the place the gamers overcome the odds towards them with braveness and win. Dew is worked up to associate with Rooter in celebrating this braveness second in the gaming universe. Dew will proceed to promote the development and recognition of gaming – a key ardour level amongst the youth at this time”

Expanding on the marketing campaign supply,Hari Krishnan, Publicis Content Practice Head mentioned“With a robust model expression “Darr Ke Aage Jeet Hai”, our job was to establish moments in gaming tradition that may intersect with Mountain Dew’s model promise. Our platform insights enabled us to activate ‘Clutch Moments’ at scale throughout the gaming ecosystem for Mountain Dew, to join and have interaction gaming lovers, each gamers and viewers alike.”

A devoted Mountain Dew channel has been created on Rooter to host pivotal moments throughout livestreams, movies, reels and extra. Keeping the adrenaline going is a catchy rap track by Akshay Dhawan, created to praise the vibe of the Dew Clutch Crew. Delivering an enduring visible impression, a branded gaming studio set-up, Mountain Dew-themed animated overlays and customised stickers for followers to present appreciation to their favorite streamers have additionally been designed.