Gladful bags 3-shark deal worth Rs 50 lakh at Shark Tank

A meals and drinks startup, Gladful with a imaginative and prescient to alter the course of well being and diet for Indian youngsters & households goals to construct a 500-crore practical meals model in India by 2026

India, February 2023: Gladful, a Jaipur-based startup, well-positioned to turn into an iconic household & baby diet model in India, has acquired a Rs 50 lakh funding within the second season of the well-known enterprise actuality present Shark Tank India from “sharks” Aman Gupta, Amit Jain and Namita Thapar. (*50*) sharks liked the merchandise and agreed to the prevailing protein deficiency in India. (*50*) enterprise accepted the joint provide for 3.5% of the fairness.

In India, greater than 73% of the city inhabitants lacks sufficient protein and nearly all of protein manufacturers goal the health-committed gym-goers which causes protein deficiency to afflict typical households with youngsters for whom there are not any choices on the cabinets.

Gladful, based by two siblings – Ms. Parul Sharma and Mr. Manu Sharma, goals to bridge the prevailing dietary hole and supply protein to Indian households by making a portfolio of easy-to-consume meals that are excessive on this macronutrient and making faculty tiffin packing containers, early morning meals more healthy and simpler with extremely distinctive protein pre-sprouted mixes, protein cookies, and dates & nut-based desserts.

This FMCG model, backed by Antler India, Huddle, Shiprocket, and Angel traders similar to Shantanu Deshpande (Bombay Shaving), Ankita Vasisht (Strongher Ventures), Pawan Nanda (Winzo Games), goals to cross 15 crores in FY23 with its key choices (excessive protein & fiber variations of meals) together with distribution enlargement into fast commerce as customers more and more need proximity to their favourite meals. (*50*) duo began with 3 SKUs and at the moment has 14 SKUs in 3 classes, all of which declare a serving of 4–8g of protein which is roughly 25% of an 8-year-old’s requirement. In addition, they plan to launch 1 new class within the protein breakfast vary.

“Gladful was an epiphany that arose from a private ache level. We are dedicated to construct a model the place diet and style may co-exist. Gladful is poised for exponential development and turning into the quintessential household & baby diet model in India with its stable development trajectory, practical economics, and influential traders.”, says Parul Sharma, Co-Founder of Gladful.

This FSSAI-approved model incorporates superfoods like sprouts, amaranth, millets, peas, brown rice, and lobia into its distinctive choices. Gladful is concentrating on growing healthful, protein-rich meals for households. Their purpose is to create high-protein and high-fiber variations of dishes which are at the moment seen on Indian dinner tables for everybody, not simply athletes.