Gujarat roots and success: Vineeta Singh’s journey from Anand to leading ‘Sugar Cosmetics’

When we met Vineeta Singh, she personified her vibrant model — Sugar Cosmetics — in her ensemble of a pink prime, orange pants, and white footwear.

During her go to to Ahmedabad, she took a second to join with — Simply Salad — a neighborhood salad model she had invested in via Shark Tank.

Accompanied by her husband and co-founder, Kaushik Mukherjee, and their two younger boys, Vineeta spared a while for an interview amidst the excited crowd, over contemporary lemon juice.

Delving into her roots, Vineeta shared her reference to Gujarat. “I used to be born in Anand and lived there for 3 years earlier than my household relocated to Mumbai. My mother is from Gujarat, so I’m half-Gujarati. My maternal grandparents, Nana-Naani, reside in Bhavnagar. I cherish reminiscences of spending holidays sleeping on the terrace and climbing mango timber. Later, I pursued my post-graduation at IIM Ahmedabad,” she reminisced.

When requested in regards to the driving drive behind her success, Vineeta attributed a big a part of it to her capability to deal with numbers, a ability she inherited from her Gujarati roots.

“I’m good with numbers, thanks to my Gujarati mother. Calculating the price of all the pieces is ingrained in Gujarati tradition and that ability has been handed down to me via generations. Most Gujarati ladies excel at numbers, and my mother is not any exception,” she revealed with a smile.

Leadership, in accordance to Vineeta, is one thing that may solely be discovered via hands-on expertise.

“I genuinely love seeing individuals attain their full potential. Witnessing them push their limits and obtain what they by no means thought potential brings me immense pleasure. I try to elevate the vitality and optimism within the room. Rather than telling individuals how to navigate, I present them the vacation spot of their desires, and they work out the best way,” she defined.

To carry on rising and upgrading herself, Vineeta immerses herself in studying and listening to podcasts.

“I learn a few books each month. During my morning run, I all the time have a podcast enjoying. On social media, I comply with people who’ve helpful insights to share. I study from the experiences of others.

“Additionally, I’ve the privilege of getting a number of mentors. Mr. Sunil Handa from Ahmedabad is one in all them, and I’ll be visiting him after this. He has been an incredible information at each stage of my enterprise. The different sharks on Shark Tank are additionally like mentors to me. Whenever I search recommendation, I attain out to Piyush, Aman, Namita, and the remainder,” Vineeta stated.

Sunil Handa is an industrialist who based Core Healthcare and Core Emballage, Ahmedabad. He has arrange the Eklavya Education Foundation with the mandate of contributing to college training in India. He is a visiting college on the Indian Institute of Management, Ahmedabad.

“I by no means thought I might run a cosmetics model. Both my mother and father are scientists, so I used to be all the time targeted on my research. It wasn’t till I used to be over 16 years-old that I first used a magnificence product. My love for this class grew once I witnessed how younger girls approached their lives and careers. I noticed a possibility right here,” Vineeta shared, reflecting on her journey within the magnificence trade.

Discussing the stability between work and private life, Vineeta emphasised the significance of spending high quality time with household.

“There is not any work-life stability on a regular basis. I consistently try to prioritise my household. Women have a powerful instinct, and if we comply with our intestine instincts, we’ll discover our method. Family is probably the most vital side of life. They stay true to you till your final day. People typically remorse not spending sufficient time with their households, not spending much less time at work. I’m not in any rush; I’m right here for the long term,” she expressed.

As a model constructed by girls, for girls — Sugar Cosmetics — stands tall with a devoted concentrate on core enterprise fundamentals and an innate understanding of its prospects’ wants. With a powerful workforce of over 3000 workers, of which greater than 75 per cent are girls — Sugar Cosmetics — is a shining instance of empowerment and illustration within the trade.

(With inputs from IANS)