Home-grown D2C fast fashion brand ‘The Indian Garage Co’ is all set to register 100% growth; confident of clocking 600 crores in FY 2023–24

Bengaluru, twenty ninth May 2023

The Indian Garage Co, India’s homegrown fast-fashion D2C brand, is all set to create a historic enterprise milestone with a Rs. 600 crore GMV by the top of FY 2023–24 clocking a 100% development from final monetary 12 months. The firm has been regularly rising at 300% YoY since 2020, far forward of the business development fee of 12% to 13% CAGR.

The Indian Garage Co. is one of the few D2C corporations that is fully bootstrapped, asset mild and EBITDA optimistic. The firm has registered an exponential 3x development in FY 23 enabling the brand to obtain a 300 crore GMV.

Known for being fashion-forward and experimental by nature, The Indian Garage Co caters to the fashion wants of all age teams. TIGC, the lads’s put on brand, is the prime class supplied by the corporate. It has lately forayed right into a girls’s put on line referred to as ‘FreeHand’ and plus-sized fashion line ‘HardSoda’ beneath the home of manufacturers format.

TIGC has a particular product portfolio that features over 2,500 kinds throughout males’s casualwear and sportswear, together with fashionable shirts and chinos, that are the preferred amongst youth and Gen Z. TIGC at present sells 5–6 lakh items a month, which has enabled it to turn out to be one of the top-selling exterior fashion manufacturers on Myntra and Ajio. TIGC is obtainable offline too on the multi-branded outlet Fashion Factory.

Having an entire management over the design & supply has enabled TIGC to promise distinctive fashion bets with shorter lead time making it a well-liked selection of brand on-line. This has been attainable due to the genius plan of constructing multi product factories that not simply strengthens devoted captive capacities but in addition helps micro-entrepreneurship permitting for effectivity that is on par with that of the fashionable factories.

TIGC lately began retailing its merchandise solely on TIGC.in. Star cricketer Surya Kumar Yadav has been introduced because the brand ambassador to spotlight this transfer. The firm plans to construct a robust offline retail footprint too via the phygital distribution route & EBOs in the close to future.

The brand’s younger crew is on the forefront of driving inventive and stylish designs, whereas additionally incorporating their experience in know-how. With their unwavering deal with delivering tech-led fashion, the brand is growing an in-house know-how product, Chanakya, which additional guarantees to improve the buyer’s expertise.

Positive in regards to the brand’s development, Founder and CEO, Anant Tanted, mentioned, “We have come a great distance; it is our second of glory to see our brand being rewarded with a lot wanted development on the proper time! The subsequent couple of years are very essential for us, and we’re dedicated to the concept of constructing ‘A Cult Indian Value Fashion Brand with a Global Appeal!”

With the right combination of worth fashion choices, wonderful brand recall, and a dynamic advertising technique, The Indian Garage Co. is all set to seize a substantial portion of the Indian fashion market.