JioCinema inks deal with Pokemon Co. in kids entertainment push, report says

JioCinema, the entertainment unit of Reliance has signed a deal with Pokemon Co. to point out youngsters’s exhibits and flicks on the platform.

Citing two sources acquainted with the matter, Reuters reported that the deal was signed earlier this month.

Under the deal, JioCinema will turn into the unique Indian accomplice of greater than 1,000 episodes and round 20 motion pictures of the Japanese anime collection.

One of the sources added that Pokemon exhibits and flicks shall be dubbed into numerous Indian languages as part of the deal, as JioCinema goals to broaden its viewership amongst kids with this new partnership.

The sources which want to stay nameless, nonetheless, didn’t reveal any monetary particulars of the deal.

Viacom18, Indian billionaire Mukesh Ambani’s entertainment joint-venture that runs JioCinema, and The Pokemon Co., owned by online game firm Nintendo didn’t touch upon the deal.

Meanwhile, JioCinema introduced that it’s foraying into the kids’ entertainment sector with a devoted ‘Kids and Family’ providing spanning over 3,000 hours of content material.

The firm revealed that the kids’ entertainment catalogue will embrace 300 plus collection and flicks spanning DIY, comedy, journey, and motion genres, in over 5 Indian languages.

“We are invested in understanding Indian audiences and their preferences and proceed to evolve as the popular supply for all their entertainment wants,” mentioned a JioCinema spokesperson.

The spokesperson added: “Our newly added Kids and Family class will unlock entry to thousands and thousands of households throughout India and enrich household consumption. With the very best content material from India and all over the world, obtainable in a number of languages, we purpose to be inclusive and an enabler of wider consumption with fewer obstacles.”

Meanwhile, in a bid to enter the sports activities streaming service in India, Amazon Prime Video has introduced its inaugural devoted sports activities channel in collaboration with FanCode.

The deal entails reside streaming of greater than 15 sports activities globally, which incorporates, cricket, soccer, rugby and horse racing.