Kotak brings on board Unilever veteran Rohit Bhasin as Chief Marketing Officer

Bengaluru, March 1, 2023: Kotak Mahindra Bank Ltd. (“KMBL” / “Bank”) right now introduced the becoming a member of of Rohit Bhasin as President and Chief Marketing Officer to steer the Bank’s Marketing, Corporate Communication & Media initiatives. A veteran from Unilever, Rohit brings over twenty years of expertise in constructing iconic client manufacturers in India and a number of other Asian markets.

Rohit is taken into account a digital evangelist with a profitable monitor file of scaling massive, complicated international client companies and organising excessive development companies from easy initiatives. In his final stint as Global Brand Vice President of Ponds, he was instrumental in main the digital transformation journey by way of knowledge pushed and influencer advertising and marketing to construct a robust attraction with youthful customers.

Shanti Ekambaram, Whole Time Director, Kotak Mahindra Bank mentioned “Rohit joins us at a pivotal time in our journey as a buyer centric, digital-first financial institution, underpinned by three pillars of buyer, know-how and expertise. We are completely satisfied to have him be part of our vibrant Kotak management crew and take on the duty of driving a purpose-driven model technique that may embrace our values but adapt to newer instances.”

Rohit Bhasin, President and Chief Marketing Officer, Kotak Mahindra Bank mentioned “I’m excited to hitch Kotak as it embraces change with buyer centricity as a strategic pillar. I sit up for working with the crew and improve the financial institution’s id by way of new age and digital story telling.”

Rohit has received a number of promoting awards at Cannes, Effies, London International Awards, Asia Ciclope pageant and Spikes Asia. He is an engineer in Computer Science from Delhi College of Engineering & an alumni of Faculty of Management Studies, Delhi. He is married to Shefali, a seasoned digital strategist, and has twin daughters who’re enthusiastic nationwide cricket gamers.