Panasonic Expands its Refrigerator Lineup with All-New Made-in-India range

New Delhi, 07 September 2023: Panasonic Life Solutions India (PLSIND), a number one diversified expertise firm, unveiled its newest line-up of Made-in-India fridges. The new range of fridges, underneath Panasonic’s proprietary Prime Convertible sequence, comes with larger capacities and upgraded options like a bottom-mounted freezer the place the freezer compartment is located on the backside of the fridge providing handy storage and easy accessibility to greens and fruits within the fridge compartment. The new Prime Convertible bottom-mounted fridges can be found with internet capacities of 401 and 357 litres at a beginning value of INR 55,490. In addition, Panasonic has additionally launched at this time a budget-friendly 260-litre frost-free fridge with an accessible value level ranging from INR 23,490. The new range is on the market throughout all Panasonic model outlets, Panasonic’s D2C platform (retailer.in.panasonic.com), main stores throughout the nation, and in style e-commerce portals.

The new bottom-mounted range comes with an digital show and management panel for simple operations and a particular Prime Fresh Zone within the fridge compartment. It has flexi expandable storage that may convert each prime recent zone and the freezer into fridge mode rising the space for storing for greens and meals gadgets. Its Flexi multi-mode operation offers the comfort of working two Prime Fresh modes concurrently within the Prime Fresh Zone and Freezer thereby saving extra time.

Commenting on the launch Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, PLSIND stated, “At Panasonic, we develop merchandise in line with shopper insights and our newest syndicated survey highlights that amongst those that are going through issues with their fridge, 92% have claimed problem in storing meals for longer length adopted by 86% of them being concerned about meals not with the ability to retain vitamins. Among the Indian shoppers who’re going through points associated to defrosting, 58% of them are involved in regards to the lack of style, vitamins and freshness and are going through problem in slicing frozen meat gadgets. 54% additionally highlighted challenges associated to de-frosting saved meals. They are on the lookout for fridges that allow them to retailer uncooked or cooked meals gadgets for an extended length whereas retaining freshness, vitamins and decrease time to defrost uncooked meals merchandise.”

“Based on the recognized shopper issues, we now have engineered and designed our new range of fridges in India that includes our superior proprietary applied sciences that alleviate the on a regular basis problem of our shoppers. And I’m delighted to share that these fridges have been manufactured in India, exemplifying Panasonic’s dedication to the Make in India agenda. With this launch we’re aiming for a double-digit development within the fridge phase in FY2023-24,” Mr. Fujimori additional added.

Mr. Sandeep Sehgal, Director – Home Appliances, Panasonic Life Solutions India, “Aligned with the recognized shopper habits, we addressed their main issues associated to extended freshness, preserving vitamins and straightforward defrosting with our state-of-the-art Prime Convertible expertise. This progressive expertise serves as a culinary companion, optimizing cooking time whereas retaining the delectable flavour of meals gadgets. Unlike typical fridges, our new large-capacity bottom-mounted fridges have been designed retaining in thoughts the evolving life of Indian shoppers, with a specific emphasis on sustaining spinal well being. The Prime Fresh expertise comes with 4 superior time-saving modes – Tiffin Fresh, Pro-marinate, Instafresh, and Prochill to make cooking sooner, make meals scrumptious and retailer meals extremely recent for 7 days. These options have been captured in our digital advertising marketing campaign too which goes reside throughout our social platforms at this time.”

In addition, the sequence encompasses a premium end and a brand new minimalistic design out there in diamond black colour. With AI Econavi expertise and a 6-speed Inverter compressor, these fridges optimize the fridge temperature in actual time by monitoring inner and ambient temperature, compressor rotation pace, and door open-close sample. This environment friendly system saves as much as 10% of power whereas preserving the freshness and vitamins of the meals. The AG Clean Technology ensures 99.9% micro organism and mould elimination, retaining the meals recent and wholesome. It comes with a 3-year complete guarantee which is the very best within the Refrigerator trade and 10 years on the Compressor.

Budget-friendly, Frost-free fridge (260 litres)

Along with the Prime Convertible bottom-mounted fridge range, Panasonic has additionally launched a budget-friendly possibility – a 260-litre frost-free fridge that mixes important options with an accessible value level ranging from INR 23,490. This addition permits Panasonic to cater to a wider range of shoppers, providing high quality refrigeration options that go well with numerous budgets and necessities.

The fridge options comprise AI ECONAVI with 7 sensors, a encompass airflow cooling system, toughed glass cabinets, a 6-speed Inverter compressor, AG clear expertise, LED lighting, Ice Tray with a double Twist, and is available in a number of colour variants Electric Grey, Ocean Blue, Harnel Floral Blue, and so on. It additionally comes with a 1-yr complete and 10-year guarantee on the compressor.

These fridges could be bought from right here.

D2C hyperlink: Panasonic Prime Convertible 401 Litres and 357 Litres fashions
Amazon: Panasonic Prime Convertible 401 Litres and 357 Litres fashions