PNB Housing Finance empowers rural women with a menstrual hygiene program

Delhi, March 2023: PNB Housing Finance has undertaken a noble mission to create consciousness and practice rural women concerning the significance of menstrual hygiene. A program on menstrual hygiene administration (MHM) was inaugurated on 19 January 2023 beneath which the Company, in affiliation with the Desai Foundation, has arrange a sanitary serviette manufacturing unit at Sitapur Road in Lucknow.

PNB Housing Finance’s CSR arm, the Pehel Foundation, has taken this initiative to get rid of a key barrier to ladies’ training and women’s participation within the workforce. The program goals to extend consciousness about menstrual hygiene amongst rural women and supply them with quick access to high quality and inexpensive sanitary napkins. A 3-pronged strategy, i.e., creating consciousness, establishing a native manufacturing unit, and constructing a strong distribution community of feminine gross sales representatives, will assist foster a sustainable ecosystem and increase their monetary empowerment.

PNB Housing Finance MD & CEO Girish Kousgi mentioned, “The women workforce varieties an integral a part of a nation’s progress. We consider that such last-mile neighborhood packages assist construct progressive people. Through this initiative, we intend to empower younger women by eradicating the stigma related with menstrual well being, in addition to the lack of understanding and assets in direction of satisfactory hygiene, which hinders their development and growth.”

While this program will assist present livelihood alternatives to rural women, the Company is assured that the direct distribution mannequin will enhance entry to menstrual hygiene, which might show to be a catalyst for change in all the neighborhood. It additionally plans to increase a related program in different places within the coming future.