Star Sports Garners 28% Viewership Growth For The First 24
2 min readBengaluru, 23 December, 2023:Star(*24*), the official broadcaster of theProKabaddiLeague, has notched up importantviewershipfigures constructing on a robust begin on the opening weekend, solidifying its standing because the second hottest sport within the nation. According to BARC,Star(*24*)reached an astounding 158 million viewers within thefirst24matchesof the event, marking a formidabledevelopmentof 20% in comparison with the earlier season. The watch time throughout this era elevated by 25% to 12.8 billion minutes in comparison with the final version. The broadcaster additionally witnessed a exceptionaldevelopmentof28% in TVR in comparison with season 9, reflecting the rising curiosity and enthusiasm amongst followers for the high-octane motion thatProKabaddiLeaguedelivers.
AStar(*24*)Spokespersonstated, “We are thrilled to witness the overwhelming response and want to thank followers for his or her continued love for the game.ProKabaddiLeagueholds a particular place within the hearts of hundreds of thousands, and the growingviewershipnumbers are a testomony to theleague‘s recognition. The fast-pacedmatchesand nail-biting endings have stored followers on the sting of their seats.”
TheProKabaddiLeaguehas turn into a cultural phenomenon in India, showcasing the indigenous sport at its finest and offering a platform for athletes to shine on the nationwide stage.Star(*24*)Network stays dedicated to delivering unparalleledsports activitiesleisure, and these exceptionalviewershipfigures show the unwavering help and fervour of the Indian viewers forProKabaddi.
Mansi Praharaj